How to talk about skills in selling goods on the spot?

Speaking skills of live selling goods: the anchor introduces himself, the anchor introduces the goods and explains the fixed live broadcast time.

1, the anchor introduces himself

First of all, during the first live broadcast, the anchor should introduce himself, such as his name and previous occupation (if it is related to the goods sold, it is best to introduce it). Then the anchor can introduce his own live broadcast site.

Of course, if it is in the live broadcast room, there is no need for special introduction. You can mention it for the first time. If it is in the country of origin of the product, then the anchor needs to focus on the introduction, especially the agricultural products.

2. The anchor introduces the goods

After introducing himself, the anchor can introduce the products to the audience from the basic information of the products, such as name, place of origin, production date, brand information and shelf life. Introduce the usage, purpose and precautions of the product to the audience, so that the audience can have a general understanding of the product.

If there are too many products to sell, the anchor can briefly introduce the products, but the name, production date, shelf life and precautions are all necessary.

3. Explain the fixed live broadcast time.

In order to improve the weight of the live broadcast room, the anchor usually needs to broadcast live at a fixed time, which can also leave a good impression on fans. Then the anchor should indicate the fixed live broadcast time before the end of each live broadcast.

The anchor sells goods live, not only selling words, but also having the ability of physical expression and adaptability under special circumstances, and interacting with the audience at any time according to the atmosphere on the field.