Modern China Tea Shop, which can only be bought in Changsha, has won the hearts of thousands of young people.

There is a modern China tea shop every 10 meter in Changsha mainstream business district. This local tea brand was founded in 13, and more than 40 offline direct stores have been opened in Changsha alone, becoming a new landmark of Changsha cuisine. Why can it win the hearts of thousands of young people? Considering this problem, let's first look at the reasons for its popularity.

Effectively different from tea shops in the market, its logo is composed of traditional symbols of China, such as round fan, beauty, octagonal window and so on. And the recognition is very high. In terms of naming, "Huansha Green" named after green tea, "Hongyan" named after black tea, and milk tea series with nuts, chocolate and other ingredients are all called "cardamom". The names of single items are also very old: orchid latte, vocal oolong tea, human fireworks, fireworks are easy to cool and so on. Just listening to this name is full of poetry.

Packaging is also one of the highlights of tea. The design of the teacup consists of famous intellectual property paintings and exquisite replicas of the Palace Museum. In order to improve the packaging quality, we have spent millions to buy the copyrights of famous paintings such as Lang Shining, a court painter, and achieved its unique visual occupation of the market. Tan Gongzhong and the official Weibo also have frequent interactions with fans. They will make good and bad comments. This frank personality has won the praise of young consumers. Not only will the "bad review" be published, but also the "food safety self-inspection report" will be published regularly every month to directly inform the inspection results. This way of daring to face up to their own problems has narrowed the direct distance between brands and users, and also made consumers feel more at ease about products.

During the 24 solar terms during their stay, every customer who comes to the store will be told what to eat that day. When it rains, the shop will provide umbrellas in time. Even every shop has a small medicine box with first-aid supplies, such as band-AIDS, Huoxiang Zhengqi water and so on. It is through this thoughtful and humanized service that Modern China Tea Shop has always maintained a good reputation, with a large number of loyal consumers. Of course, the mainstream is thousands of young people in Qian Qian.

As long as modern China tea shops always ensure quality, innovate constantly and communicate effectively with users, they can maintain their core competitiveness and make their brands go further.