How to treat the blind box as a social tool for young people?

Because I don't know what is in the box, I want to find out what is to satisfy my curiosity, which is a manifestation of the audience's satisfaction. A survey in the United States in the 1940s found that many housewives listened to radio dramas for a chance to cry. The audience has a strong motivation to meet emotional needs in media contact.

There are many types of emotional needs of people. In fact, people not only pursue pleasant and aesthetic things, but also are fascinated by those things that arouse excitement and curiosity, while young people like to seek approval from excitement, stupidity and sadness.

The uncertainty of the blind box gives the audience a sense of excitement, and gets curious and exciting emotional satisfaction in the process of extraction. Roger Kellois, a sociologist, once thought that "uncertainty" was one of the same characteristics of the game, and the participants in the game could not predict the outcome of the game in advance, which also prompted the players to repeat the game.

(2) Blind boxes satisfy people's sense of security.

Blind box becomes a social tool for young people | Why is blind box so hot?

In addition to a series of images in the blind box, the merchant also set up a hidden model. This is not a good thing for some obsessive-compulsive collectors. Blind draw boxes must be collected one by one, and it is their obsession to get a whole set together with hidden money. For them, collecting blind boxes can bring them a lot of psychological comfort, such as the sense of security after collecting a set of blind boxes.

(3) Blind box under participatory culture theory

Blind box lovers not only participate in this carnival in person, but also get used to participating in interactive discussions on the online platform. Their identity also enables them to actively share their feelings in the virtual social circle.

These sincere stories and sharing have triggered a strong emotional buzz in the public space built by the topic participants, and through the rapid spread of the Internet, they have created a strong sexual circle, demonstrated a strong collective cohesion, and attracted more people to participate in this collective carnival.