09, Ren Shen pictographic knowing.

Time (including year, month and day) in Ganzhi Ji is a long-standing traditional wisdom in the profound China culture. This space-time rotation cycle closely related to agricultural solar terms records the laws of nature through the transfer of the sun to the stars. In fact, it is not mysterious at all, but scientific.

Hieroglyphs can understand the development mode of heaven, earth, people and things through the combination of sixty flowers and sixty branches, which can be easy to understand and can also be integrated; Man and earth, earth and heaven, and heaven and Tao must have something in common, and Tao is natural. As long as we follow the trend, it's not far away!

Creativity is often misunderstood, thinking that as long as you are talented and bold enough, you can come up with amazing ideas. This is true to some extent, but don't forget that the premise of creativity is to conceive according to the work briefing given by customers, not to play freely!

Work briefing generally covers the work background, work requirements, matters needing attention, budget and time provided by Party A, all of which must be met. For a creative person, he is actually like a chef, and work briefing is the menu and materials, so the creative job is cooking. Of course, you can't do the dishes well and hand in the goods. A top chef should not only ensure the quality of his products, but also have his own style in order to win the favor of diners.

When it comes to freedom, it is often misunderstood as creativity. When people hear the word freedom, they will naturally feel great and feel free to come! In fact, the so-called freedom can never be unconstrained, and any freedom must be conditional, otherwise it will inevitably make mistakes. Renshui has an obvious image, which is freedom. Like waves, you can float around and wave at will, but this is only subjective wishful thinking. Fortunately, it met Jin Shen.

Jin Shen advocates standards and principles, as well as frameworks and norms. There are both serious manners and simple execution. In a word, under its control, you can't cross the line or mess around. Jin Shen is the source of water, but this power of life and help is obtained through control. It is precisely because of Jin Shen's control that water can effectively play its due role without becoming disorderly or out of control.

Ren Shen is a free play under certain conditions. Within the limited scope of a certain market environment, advertising creative personnel can pour all their ideas into a touching advertising design, and how to grasp the balance between release and acceptance is the key to success. After all, even if you dance an eclectic modern dance, you must abide by certain aesthetic principles or venue norms. Another example is social freedom, which must also be legal freedom. Nothing in the world is absolute!

Ren Shen picture reference:

Can't you see the opportunity ahead? Learning to use the four-column and eight-character situation as an analytical tool can help us solve many problems that need to be solved reasonably. Mastering this all-encompassing master key is like having flexible "design thinking", which can not only strategize, but also make great efforts; The key is to study hard and make progress every day.

It seems that the most ideal thing in the world is to do the right thing at the right time, in the right environment and with the right person; What a rare opportunity this is! But even so, it can only be guaranteed to be smooth and easy, and the final result is not completely certain. In short, opportunities will only be reserved for those who are prepared. Good luck!

For more information, please refer to the following articles or topics:

Pictographic introduction of sixty jiazi

Sixty jiazi design inspiration

Hexagonal tone

Five elements theory

Common sense of five elements