What kind of department is the planning department? Is it activity planning, activity execution, network editing, marketing or market research?

Planning department is a department whose main work is brand, promotion and advertising. The main work is: 1, responsible for the company's brand promotion and planning, and establishing and developing the company's corporate culture, product culture, market culture and management culture; 2. Responsible for the control of the company's project planning, including market research and information collection, organizing, participating in and guiding the formulation of planning and activity plans, completing the overall planning creativity, design and submission of the company's marketing promotion projects, and guiding the project planning and design; 3. Be responsible for the establishment and publicity of the company's external image, the communication between the company and the superior departments, the communication between the company and the industry media, and the communication between the company and relevant associations, and cooperate with the daily promotion and publicity work.