Traditional Culture Encyclopedia - The 24 Solar Terms - A Case Study of McDonald's Hamburger Public Relations
A Case Study of McDonald's Hamburger Public Relations
The McDonald's Hamburg store in Japan recorded the "birthday files" of about 600,000 children. A few days before the children's birthdays, they received cards from the store. On the birthday, the children were invited to visit the shop with their cards. According to the general practice, children will be satisfied when they get a holiday gift, but this hamburger shop is particularly serious. Every day, there will be a kind of "loyalty" in the hearts of some customers, so that they can "earn money for the rest of their lives." This view of businessmen is snobbish enough, but in today's fierce market competition, these views cannot be said to be unreasonable. Philosophers say that man created God. We said, "It is the enterprise and employees who created God". Turning potential customers into real customers will create "God".
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