What is the performance of the Great Wall gorgeous car?

FLORID, named after the product features, is a compact five-door car with two rows of seats and the rear seats can be folded forward, which fully embodies the compact and full characteristics of small cars. The appearance is colorful, gorgeous, flamboyant and full of vitality. This car adopts an all-metal closed hardtop load-bearing body, and its style is mainly "sports", giving people a brand-new visual experience from front to back. Located in the middle-class wealthy family car, it belongs to the mass consumption model.

McPherson independent suspension is used for the front suspension, and torsion beam semi-independent suspension is used for the rear suspension. 1.3L gasoline engine matched with the advanced technology of VVT can be equipped with 1.5L gasoline engine and 1.2L diesel engine in the future. In terms of equipment, airbags, anti-lock braking system (ABS+EBD) and sports seats are all available. According to experts' evaluation, there will be great development potential and market in China.

Dazzling list of main technical parameters

Model 1.3 liter GW4 13EF

Vehicle parameters

Length× width× height (mm) 3907×1694×1521

Wheelbase (mm) 2368

Front suspension/rear suspension (mm) 8 13/726

Front/rear tread (mm) 1459/ 1430

Wind drag coefficient (Cd) 0.32

Minimum ground clearance (mm) 127 (full load)

Curb quality (kg) 1 135

Bearing mass (kg) 375

Total mass (kg) 15 10

Number of passengers (persons) 5

Tank volume (liter) 45

Trunk volume (L) 330

Trunk volume after seat leveling (L) 1038

electric power system

Engine type (detailed) inline four-cylinder, four-stroke, water-cooled, double overhead camshaft, gasoline engine, electronically controlled multi-point injection.

Engine displacement (cc) 1342

Compression ratio 9.3: 1

Maximum power (Kw∕rpm) 65/6000

Maximum torque (Nm/speed) 1 15/4000-5200

Power (kW/L) 48.44

Euro IV emission standard

Maximum speed (km/h) 162

Fuel consumption per 100 kilometers (90km/h, L ∕100km) is 5.79.

Gear box system

Transmission 5th gear manual

Number of gears (unit) 5

Chassis system

Driving form precursor

Front suspension system McPherson independent suspension

Rear suspension system trailing arm torsion beam composite suspension

Steering system type rack and pinion hydraulic power assist

Minimum turning radius (m) 5.5

Brake System (Front/Rear) Front Disc/Rear Drum

Tire size 185/65 R 15

Hub model 15X6J

Great Wall Dazzling Configuration Table

Luxury elite model

Power-equipped engine forms: inline four-cylinder, four-stroke, water-cooled, double overhead camshaft, electronically controlled multi-point injection, gasoline engine.

Displacement (liter) 1.3

Maximum power (kW/RPM) 65/6000

Maximum torque (n? 6? 1m/r/min) 1 15/(4000-5200)

Exterior rearview mirror with the same color as the body ●●

Body color front bumper ●●

Body color rear bumper ●●

Electroplated exterior door handle ●●

Roof external antenna ●●

Green insulating glass (front and rear windshield/front door) ●●

Dark glass (rear door/rear window/rear windshield) ●●

Tail wing ×●

Steel wheel hub ●×

Aluminum alloy wheel hub ×●

Safety equipped with "cage" high-rigidity safety body ●●

Door built-in side impact protection bar ●●

Main driver airbag ●●

Co-pilot airbag ●●

ABS+EBD ● ●

Front seat electronic pre-tightening three-point seat belt ●●

The front seat belt can be adjusted up and down ●●

Front seat load limiting seat belt ●●

Three-point seat belt (3) on the rear seat ●●

Warning light not inserted in front seat belt (including co-pilot) ●●

Front fog lamp ●●

Rear fog lamp ●●

Rear door child safety lock ●●

High-position brake light on the tail wing

Reversing radar ×●

Angle-adjustable folding energy-absorbing steering column ●●

Folding energy absorption accelerator pedal ●●

Steering wheel locking function ●●

Headlamp height adjustment ×●

Engine password anti-theft system ●●

Functional equipment

Functional equipment

Front seat 4-way adjustable seat ●●

Four-door power window ●●

Central door lock ●●

Intelligent integrated remote control key ●●

Manual exterior rearview mirror (manual folding+turn signal) ●×

Electric exterior rearview mirror (manual folding+turn signal) ×●

Steering wheel audio control ×●

Rear windshield wiper/electric defrosting ●●

Hydraulic power steering system ●●

Fuel tank door cable opening device ●●

Headlamp on alarm system ●●

Intelligent electromagnetic back door opening (individually controlled) ●●

12V standby power interface ●●

Fuel warning light ●●

Small size spare tire ●●

Electronic throttle ●●

Comfortable with manual air conditioning (with pollen filtration) ●●

Single CD(MP3 interface) ●●

Sound System 4 Speaker 6 Speaker

PU steering wheel ●●

Knitted fabric seat ●●

6:4 split foldable rear seat ●●

Front seat height adjustable headrest ●●

Rear seat height adjustable headrest ●●

Sun visor with cosmetic mirror (main and auxiliary seats) ●●

Brightness level of background light of instrument cluster ●●

Anti-glare interior rearview mirror ●●

Three-gear control front indoor light ●●

Delay indoor reading lamp ●●

Humanized cup holder ●●

Front door glove box ●●

Trunk ●●

Move ashtray and cigarette lighter ●●

Front seat rear airbag ●●

Note: ① "●" indicates the standard configuration, and "×" indicates that there is no such configuration;

② Body colors can be selected from Fontaine Red, Lemon Yellow, Titanium White, Charming Orange, Magic Black and Starlight Silver;

③ Great Wall Motor Company reserves the right to modify and finally interpret the product parameters, equipment, body color, materials and other information. If there is any change in the information provided, the latest one shall prevail.

The English name of "Li Xuan" is FLORID, which is a five-seat family car independently developed by Great Wall Motor, facing the world, designed and developed in full accordance with international first-class technical standards, trial-produced and tested, and its performance was adjusted. It is bright from the inside out, fashionable in appearance, spacious in space, rich in configuration, exquisite and full of vitality everywhere.

As the second automobile product of Great Wall Motor, Li Xuan inherits the excellent concept of Great Wall Motor, which integrates high quality, comfortable driving and integration.

After strict inspection

In the environmental cabin of the Great Wall Automobile Testing Center, Li Xuan passed the extreme test of high temperature and cold from-40 degrees Celsius to-60 degrees Celsius through the environmental simulation system, and various performances of the vehicle, such as the refrigeration capacity of high-temperature air conditioning, the high-temperature resistance of adhesive tape and paint, and the cold start capacity at low temperature, have been greatly improved in such repeated experiments. Of course, the "three highs" field experiments in Turpan, Xinjiang, Golmud, Qinghai and Heihe, Heilongjiang are also essential for the elves. Even Australia and Africa have become dazzling target testing grounds, and dazzling has become everything.

Cars are exported to cold areas such as Russia, and high-temperature areas such as South Africa and Saudi Arabia are ready.

In addition, the advanced full-spectrum sunlight simulation system of Great Wall Test Center can simulate the conditions of strong ultraviolet radiation and evaluate the aging resistance of plastic parts, paint surfaces and other parts under strong ultraviolet radiation; On the world's most advanced 6-DOF test bench of Great Wall Motor, the dazzling powertrain, radiator, frame, seat, fuel tank, water tank, bracket and other parts all ran 400,000 kilometers; GW4G 13 engine independently developed by Great Wall Motor has also successfully completed engine test items such as 200-hour full speed and full load test, 400-hour and 600-hour alternating load durability test. It can be said that every component of Dazzling has undergone a rigorous test here, and every improvement of Dazzling embodies the efforts of the founder.

Fashionable appearance

The gorgeous appearance and modeling dimensions are consistent, and the body lines and surface-to-surface connections are very smooth. The front face design is very distinctive, with an integrated U-shaped dynamic shape, a waterfall air intake grille and an integrated bumper, and a shiny new Great Wall logo embedded on the slightly raised nose wing. Large-angle sweeping windshield, sharp crystal eagle headlights, flame taillights, streamlined waistline, glass side window and rear window integrated design. 15 inch 8-wheel aluminum alloy wheel hub with wide wheel circumference and fashionable sports. Turn signal embedded rearview mirror is beautiful and safe.

The person in charge of the Great Wall Automobile Research Institute said: From the aerodynamic point of view, the body of the Hyun-dong hatchback is streamlined as a whole, and the drag coefficient is only 0.32. During driving, the high-speed airflow passes through the car body, which gives the car a stable tire grip, effectively improves the handling stability and greatly improves the safety factor.

Exquisite interior

The dazzling interior is mainly beige and brown, and the air outlet of the air conditioner is barrel-shaped and decorated with titanium gold and silver. White center dashboard with bright, moderate and soft backlight adjustment mode. The tandem center console is compact in layout and easy to operate. A multimedia sound system integrating high-grade CD, radio and MP3 interface with high-fidelity 6-speaker surround sound. The internal parts are exquisite and smooth, and the joint surface is flat, which shows the superb assembly technology level. The ergonomically designed seat has a thick backrest and a wide cushion, which enhances the comfort and coverage. The rear seat adopts 6/4 split folding design, which can be freely combined in three ways. The maximum opening angle of the luggage compartment lid is 93, which is very convenient.

The maximum up-and-down adjustment angle of the steering wheel is 3.6, which can be adjusted according to the driver's posture and driving preference. As a small car located at home, a wide range of storage spaces can be seen everywhere and the layout is reasonable. Front door storage tank, center console storage box, humanized cup holder, front seat backrest storage bag, seat hook, umbrella stand, etc. Mobile ashtray, electric defrosting of rear windshield, delayed indoor reading light, buzzer for forgetting to pull out the key, luggage curtain, 12V power interface and other humanized configurations.

Strong motivation

Li Xuan is equipped with GW4 13EF 1.3L gasoline engine independently developed by Great Wall.

The GW4 13EF engine can reach 1 15 N in the range of 4200 rpm to 5200 rpm. 6? The maximum torque output of 1 m has good continuous acceleration, and the top speed can reach 160 km or more. Wide torque output range and strong torque output, eliminating the trouble of frequent gear shifting. The driver can stay in the right gear and accelerate the braking in a straight line, which is easy and comfortable.

The electronic throttle realizes the active control of the vehicle, and the ECU can accurately judge and issue instructions to open the throttle at a certain speed, thus effectively preventing the adverse effects of improper driving on the engine and protecting the engine. In the electronically controlled fuel injection system in cooperation with Bosch, ECU accurately controls the fuel injection quantity and injection time of each nozzle, so as to achieve the best balance between fuel economy and power performance of the engine. Through bipolar catalysis, waste gas treatment greatly reduces the contents of carbon monoxide, hydrocarbons and nitrogen oxides. At the same time, with the application of EOBD system, the dazzling emission level has reached the same level of Euro IV environmental protection standards, which has the potential to upgrade Euro V.

Strong and safe.

Li Xuan takes safety as the primary design standard, and adopts Bosch's most advanced and mature version of 8.0 ABS+EBD, which makes active safety protection run through the whole series of vehicles. The car body is made of Shanghai Baosteel high-quality steel, and the bottom, roof and four doors are equipped with multiple reinforced steel beams, forming a "cage" safety car body with all-round three-dimensional protection structure. The front and rear anti-collision beams with Maebetaka strength cooperate with the high plastic energy-absorbing engine room structure to form a good longitudinal collapse under the impact, so as to relieve the impact energy and reduce the collision loss. In the same class, Li Xuan is the only one that adopts internationally renowned brand Autoliv airbags and electronic pre-tensioned seat belts. High-sensitivity electronic trigger airbag can protect the safety of the members in the car during collision.

The dazzle engine adopts a chip-type electronic anti-theft system, with a response chip in the car key and an identification code in the anti-theft controller and EFI. By coding, identifying and unlocking the signal with 16 bits, the engine can be started only by decoding the program, so as to control the engine and form a real automobile anti-theft.

Rich configuration

Height-adjustable dazzling headlights, four-door electric windows. Dazzle with intelligent integrated remote control key with car search function. At night or in a dark underground parking lot, press the lock key of the remote control, and the light will automatically flash 10 times. The remote control key can also directly open the back door, and automatically and intelligently lock it after closing the back door for 20 seconds. In addition, Li Xuan is equipped with intelligent electric air conditioner with pollen filter, child seat fixing device, child safety lock and reversing radar.

The chassis is firmly suspended.

Li Xuan applied the hydraulic power steering system to the control system, and the precise steering enhanced the flexibility and stability of vehicle control. There will be no drift when driving at high speed, which is inseparable from the dazzling and excellent suspension system. The front suspension adopts standard McPherson structure design, and its lower arm structure is V-shaped, which has the advantages of high strength and good stability. The safety in the event of collision is obviously better than that of similar vehicles. Coupled with the combination of spiral springs, the structural strength and cushioning force of the suspension are improved, which brings a stronger sense of control and comfort. This kind of suspension has a compact structure, which is beneficial to the reasonable arrangement of engines (especially small car engines) and can reduce the center of gravity of the car. Therefore, the front wheel positioning parameters change little when the wheel jumps, and it has good handling stability. This durable independent suspension has strong road adaptability.

The rear suspension is a trailing arm torsion beam composite suspension, with spiral springs and shock absorbers. It has sensitive road response and good roll control, and high-quality vibration filtering ensures good ride comfort. This kind of suspension structure has regular shape and few guiding parts, and the transverse stabilizer bar can be omitted to obtain more tail space. The track and inclination of the rear wheel will not change during driving, which has good linear stability, small rear tire loss and low maintenance cost. Because this structural design has obvious advantages in handling and comfort, this kind of suspension is applied in Bora, Passat and other middle and high-class cars.

Hyun Dong represents the enterprise strength accumulated by Great Wall Motor for more than ten years, and also shows the firm belief and product strength of China Automobile's independent innovation. Great Wall Motor has high hopes for this car. The dazzling quality is excellent, which shows the strength of independent brand cars. As a representative of a boutique car, its listing will definitely bring a big impact to the auto market.

In 2008,165438+1October 6, Great Wall went public at a low price and a high profile.

165438+1October 6th, the great wall brilliant listing conference was held in Baoding great wall automobile industrial park. At the press conference, Great Wall Motor announced the dazzling price of Great Wall: 1.3L, 53,900 yuan for luxury and 57,900 yuan for elite. From now on, this world-oriented car, designed and developed according to international standards, will be listed in China one after another and has begun to accept reservations.

"Shi Shang Yi School" directly hit the international big-name "professional boss" and made a drifting performance.

The four characters "Shishang School" on the background edition of the press conference are particularly eye-catching. The staff said that the dazzling appearance is fashionable and beautiful, the internal assembly is excellent, the space is spacious, the configuration is rich and the power is advanced. This positioning is a good interpretation of the fashion and reality of this car, with the characteristics of high cost performance. Hyun satisfies those consumers who pursue fashion and value the authenticity of products when buying a car.

At the press conference, dozens of dazzling cars with different colors created a gorgeous atmosphere, which made people shine. From the appearance, Zhixuan is compact and full, and its appearance and internal space are similar to those of Fit, POLO, mazda 2 and yaris, and its height and width are slightly larger than those of Yuecheng, Swift and Wei Zhi.

"Subverting industry benchmarks and challenging international brands" is the theme of this conference. At the test drive site, the reporter saw three joint-venture brand cars, yaris, Xinlecheng, mazda 2 and Li Xuan, and put them together for guests and reporters to experience and compare. No matter what the comparison result is, this spirit is very valuable, which shows that they have confidence in their products. Taking the joint venture brand as a competitor, Great Wall Motor embodies the firm but gentle spirit that dares to challenge and shows the industry the courage and courage to compete with the joint venture brand.

After the press conference, Wei Jianjun, Chairman of Great Wall Motor, made a remarkable stunt performance. Wei Jianjun, who drives the Great Wall Elf, is as skilled as a professional driver, causing cheers from the audience. The industry only knows that Wei Jianjun is a pragmatic and steady entrepreneur, but little is known about his professional level of automobiles. Actually, Wei Jianjun has been doing stunts for a long time. As early as 20 years ago, he drove a LADA at high speed and became famous in Baoding. In the company, Wei Jianjun is called "professional boss" and "technical boss" by employees. He has profound attainments in automobile R&D and manufacturing, especially in chassis, engine and control system, which makes experts engaged in R&D and design sincerely admire him.

Compared with the same price model, there are many dazzling highlights.

The technical level of the engine is a problem that users are very concerned about. The experts present introduced the dazzling engine in detail: this 1.3 new-generation automobile gasoline engine is the crystallization of independent research and development. Germany's mature technology is introduced, and advanced technologies such as double overhead camshaft design, four-cylinder 16 valve, electronic throttle, gear and toothed belt transmission are adopted. The maximum power is 65K W, and the maximum torque is 1 15N? 6? 1M, and has the output characteristics of double-peak torque, reaching the Euro IV emission standard.

The unique safety design structure is a bright spot. The car body is made of a large number of high-strength steel plates, and the bottom, roof and four doors are equipped with multiple reinforced steel beams to form an omni-directional three-dimensional "cage" protection structure, and special parts are welded by laser. In the same class, Li Xuan is the only one that adopts internationally renowned brand Autoliv airbags and electronic pre-tensioned seat belts. ABS and EBD are also the most advanced and mature version 8.0 of Bosch.

What attracts consumers is the dazzling huge internal space. After the back row is full of three people, there is plenty of room in the legs, head and left and right. The back of the chair is thickened, the cushion is widened, the interior is exquisite and smooth, and the joint surface is flat. The superb level of assembly technology can be compared with the joint venture brand. As luxurious as luxury cars, it is another weapon to attract consumers. Four-door electric window, skylight with built-in anti-pinch function, intelligent electric air conditioner with pollen filtering, child seat fixing device and safety lock are all standard configurations, and parking radar is optional.

The staff said that the dazzling chassis is very special. The front suspension is connected by the subframe, and the design of the subframe and the double fulcrum lower swing arm improves the connection strength and can attenuate the road vibration. The rear suspension is flexibly connected with the wheels on both sides through a high-toughness torsion beam, and the left and right wheels move relatively independently. This is the H-shaped trailing arm torsion beam suspension widely used in European cars, which has obvious advantages in comfort and firmness.

Adhering to the boutique route is to be higher than similar cars.

At the dazzling listing conference, the Great Wall decision-makers once again emphasized their own boutique route: "Independent brand cars have their own development path. Our concept of building a car is clear: it must be a product with a high starting point, a global version and in line with international regulations and standards. We will not build low-quality and low-priced cars, and use innovative technology to change users' views on independent brands. "

This is fully reflected in the Great Wall Elves. After the Great Wall Elf came out, it has been listed simultaneously at home and abroad. More than 2,000 Great Wall ELFs have been sold to Middle East, Africa, Russia and other countries, and exported to more than 30 countries in batches.

In the domestic market, the Great Wall Elf, as the first car without modification, completed eight difficult moves in stunt performance. Great Wall Elf's "One Car Boutique" has been recognized by more and more consumers in the market. At this conference, Great Wall Motor once again hired Shanghai Matt Special Effects Company, which provides services for F 1 activities. Drivers from Germany, Italy and Switzerland presented a sumptuous special effects dinner for the audience. Drivers completed "180 U-turn drift into the garage", "360-degree turn tire burning" and "multi-vehicle high-speed snake-shaped pile winding" drift with dazzling driving. The coherent and difficult movements in Hollywood blockbusters are vividly interpreted by dazzling cars with excellent performance.

Wang Fengying, president of Great Wall Motor, said: Li Xuan, as another masterpiece after Great Wall Elf, must first ensure that it is a boutique car with solid workmanship and solid materials, fully embodying the words "authenticity and fashion" and challenging similar models of joint venture brands with comprehensive quality-price ratio. This car should not only be listed in China, but also fully comply with international regulations and standards to achieve global simultaneous listing.

According to the supplier's response, all the parts of Great Wall come from first-class manufacturers supporting joint venture brands, and their prices and quality are much higher than those of the same level, which is very commendable among independent brands.

The Great Wall Institute of Technology told the reporter: "We spent more than two years developing dazzling beauty, which can be said to be tempered. So far, we have completed the test from 40 degrees below zero to 60 degrees above zero and the road test of 654.38+ 10,000 kilometers. In our own collision laboratory, 65.438+02 tests, such as frontal collision, side collision, car-to-car collision, car simulation collision, rollover and parts, have been completed and passed strict requirements.

The hardware equipment and technical level of building CH platform are three or four years ahead.

According to the plan of Wei Jianjun, the chairman of Great Wall Motor, Great Wall will choose A-class cars as the first choice to enter the car market and become smaller and stronger in the A-class car market. Therefore, the Great Wall has built a brand-new A-class vehicle platform-CH platform, and on this basis, it has invested 2.8 billion yuan to build a production base of 200,000 vehicles, with excellent equipment, including stamping, welding, painting, assembly, molding, engines and so on. And a high-standard road test site that is rarely seen in domestic automobile enterprises. In this base, digital atmosphere, electrical control, computer control, automated robots and other high-tech production facilities can be seen everywhere. Li Xuan will use rich scientific and technological equipment to widen the gap with its rivals.

In research and development, the Great Wall has also invested more than 800 million yuan, and has first-class technology research and development conditions and facilities. In addition to the ability of powertrain development and design, vehicle and parts test and analysis, CAE analysis and vehicle modeling, a world-class test center has been built, which can complete various tests of vehicle, chassis, engine and other products, and comprehensively monitor and test the fuel consumption and handling of products.

In addition, the development process of CH platform also incorporates the wisdom of the international advanced automobile R&D team. At present, Great Wall has cooperated closely with dozens of international design companies, such as the United States, Germany, Japan and South Korea, to jointly develop spare parts projects, so that products are in the leading position in the same industry in China in terms of energy saving, safety, environmental protection and comfort.

In the field of automobile production, although the Great Wall is a latecomer, its investment in production and testing facilities is more like a forerunner. The great wall's good intentions in ensuring product quality can be seen.

According to Wei Jianjun, Chairman of Great Wall Motor, we will develop eight different models on the CH platform, including Great Wall Elf, gorgeous Mini SUV for small parking lots, Lingao cool bear for young people, CH05 1"5+2 0 "5+2 for pragmatism, and small multi-functional MPV CH06 1. The product category will cover hatchbacks and hatchbacks.

Due to the platform technology, eight models on this platform can use engine, gearbox, electrical system and other parts. The insiders believe that the practice of Great Wall Motor making full use of one platform is of great reference significance for independent brands to reduce manufacturing costs and improve parts quality.

Great Wall Motor, a local automobile enterprise with high-quality management and unique competitiveness, has shown people the infinite vitality of China's own brand cars. No matter from the national requirements of "energy saving and emission reduction" or from the concept of "fine products, technology and fashion", the Great Wall will have broad market prospects. After being the champion of pickup truck sales in 10 and SUV sales in 5 years, can Great Wall Motor, which is good at fighting in market segments, still be the champion of A-class cars? The industry is full of expectations.

Think about the dazzling cost performance of the Great Wall.

165438+1October 6th, the dazzling price of the Great Wall was announced. The first two prices listed are: 53,900 yuan for deluxe edition and 57,900 yuan for elite edition.

According to the person in charge of the company's marketing department, the luxury model will become a dazzling main model, and its configuration is very rich, such as double airbags, 8.0 ABS and EBD doctors, four-door electric windows, intelligent electromagnetic back doors and so on. The elite model has added equipment such as tail wing with high brake light, aluminum alloy wheel hub, reversing radar, adjustable headlights, electric exterior rearview mirror and steering wheel audio control.

Then, is the dazzling price competitive in the current fierce market competition? The insiders made an analysis:

Compared with the joint venture brand, the price advantage is obvious, but the brand is in a weak position.

Judging from A0 joint venture brands in the current market, yaris, New Fit, New Aveo, etc. These models are hatchbacks, about the same size as Hyun. Yaris 1.3 liter manual gear manufacturer priced it at 84,600 yuan, 1.3 liter new fit 8. 1.8 million yuan, 1.2 liter new Le Cheng 69,900 yuan, 1.3 liter swift 69,800 yuan. C2 is 77800 yuan.

From the above point of view, these models are all higher than the dazzling1.6-38,000 yuan, and only the models with the lowest joint venture brand can be bought at this price. Undoubtedly, Hyun Dong has an absolute advantage in price and its configuration is obviously rich. Although dazzling products can be compared with joint venture cars in cost performance, the Great Wall is weak in brand. At present, some users who buy cars do not recognize brands, but only emphasize economy and practicality, but this is part of it. Most users, especially those in some large and medium-sized cities, would rather spend more money to buy 70,000 to 80,000 joint venture brands than 50,000 independent brands, which is economical and practical. What they value is brand and fame.

Therefore, in order to survive, some domestic independent brands have to compete with joint venture brands with a price difference of 20,000 to 30,000 yuan or more. This kind of competition is cruel, but independent brands have to face this market reality. Li Xuan defines the target group as consumers who pursue fashion and attach importance to product authenticity. The price of more than 50 thousand is undoubtedly a very cost-effective choice for practical consumers.

Compared with independent brands, Hyun Dong has a slight advantage in price and obviously rich in configuration.

Similarly, compared with the independent brand hatchback, the manufacturer of byd F3R mid-high model sells for 63,800 yuan, the comfort model of Chinese Jie Jun FRV is 55,800 yuan, the standard model of Geely Golden Eagle is 53,800 yuan, and the comfort model of 1.3 liter Wei Zhi is 55,800 yuan. It seems that dazzling is still very competitive.

However, in addition to the slight advantage in price, it is commendable that the dazzling efforts are still outside the user's sight. Its body is made of a large number of high-strength steel plates, and the bottom, roof and four doors are equipped with multiple reinforced steel beams, forming an all-round three-dimensional "cage" protective frame. And in the same class, it is the only one that adopts the internationally famous brand Autoliv airbag and electronic pre-tensioned seat belt. ABS and EBD are also the most advanced and mature version 8.0 of Bosch.

It is reported that the dazzling supporting equipment, interiors and spare parts are provided by well-known brand suppliers, which is unique among about 50,000 domestic cars. In the new production base of Great Wall Motor, the dazzling processing and production are all international cutting-edge equipment. It can be said that Li Xuan has made great efforts in quality and performance. Although self-owned brand cars and the Great Wall are latecomers, they are pioneers in improving quality.

The pricing factor lies in the strength and tradition of the enterprise.

In China's automobile industry, the Great Wall is not very big, and its automobile sales have not caught up with Chery, Geely and BYD, but its management quality is second to none, and its strength and development potential are outstanding among China enterprises. This year, under the severe economic situation, the company reported a net profit of more than 4 billion yuan in the first half of the year, which has been profitable for many years. Sufficient self-owned funds, no loan liabilities. Such enterprises have no reason to set the price on the high side, which will affect the market share, so they have the confidence to minimize the price.

The user's evaluation of Great Wall Motor's pricing is "always very kind". In the 1990s, they became the leader of pickup trucks in China with high cost performance, and kept it for 10 years. In 2002, SUVs with a price of over 80,000 yuan went on the market, which triggered the "Saifu phenomenon" in China. Today's main model, Haval CUV, has become the national SUV single brand sales champion with its high cost performance; This year's listing of the good reputation, got the lowest price in MPV, and the market sales increased greatly, also relying on this weapon: the price is in place in one step, and the price-performance ratio wins. According to industry insiders, most self-owned brand cars win at low prices, while Great Wall Motor is the opposite. From the beginning of the car, the boutique route was determined, and it was not simply relying on price to attract users. The boutique car Great Wall Elf embodies this point.