Are you optimistic about Kweichow Moutai making moon cakes across the border?

I'm not optimistic about Kweichow Moutai making moon cakes across the border. There is a specialization in the industry. Kweichow Moutai is ahead of other products in the field of liquor, but I am not optimistic about making moon cakes across borders.

Although moon cakes are not very technical food. The moon cakes launched by Maotai this year are from Maotai International Hotel, a Chinese-style star-rated business and leisure hotel invested and built by Guizhou Moutai Co., Ltd., which opened on 20 16.

According to the official introduction, these are two mooncake gift box sets, named Yuhu Yingyue and Liuxin respectively.

Yuhu Yue Ying Gift Box contains 2 pieces of Guangdong-style Tengjiao beef, 2 pieces of Guangdong-style egg yolk white lotus seed paste, 2 pieces of Guangdong-style golden leg five kernels and 2 pieces of charcoal roasted walnut jujube paste, and the price is 188 yuan/box; Liu Xin mooncake gift box contains two pieces of durian, black truffle, sucrose-free milk yellow and milk yellow in four Liu Xin flavors, and the price is 3 18 yuan/box.

From the perspective of price positioning, the price positioning of Maotai moon cake is too high, and from the perspective of cost performance, it is not a very successful product, and it has been hyped by scalpers at a high price, which has destroyed market stability.

In my opinion, the price of moon cakes should be more close to the people. However, looking at the food labels of these two mooncake gift boxes, we can see that they do not contain any ingredients of Moutai, which is no different from the ingredients of conventional mooncakes.