How much is the cheapest Mercedes? Are those configurations different from expensive ones?

The price of domestic Mercedes-Benz is 400,000-750,000.

[Source: China Automobile Resource Network 15/ 12 08: 39]

Beijing Benz Price Conjecture

How much will Beijing Benz cost? If you ask consumers this question, the answer is of course that the cheaper the better. However, as one of the most famous automobile brands in the world, the extraordinary quality of Mercedes-Benz also determines its high price. However, it has been reported recently that Beijing Benz is likely to be listed at a low price. For such news, Beijing Benz does not agree with it, only that Beijing Benz has great potential in the official car market. At present, although the car has not yet been listed, some units are ready to book in bulk.

In order to roughly estimate the price of Beijing Benz, the reporter recently interviewed some consumers and dealers randomly and asked them to help predict the price of Beijing Benz.

■ At the beginning, Beijing Benz will pay taxes according to the standards of imported cars; The pre-tax price of E240 imported cars is only 360,000, and the after-tax price is 6 1 10,000.

There will be five and eight Mercedes-Benz models made in Beijing, namely, classic elegance of Mercedes-Benz C200K, elegance of Mercedes-Benz C240k, elegance of Mercedes-Benz E200K, Athens and Avantgarde of E240, and Athens and Avantgarde of Mercedes-Benz E320.

It is understood that the first batch of Beijing Benz will be produced by SKD, and the localization rate is relatively low. Starting from 65438+1 October1next year, the state will implement new certification standards for imported cars, which means that the requirements for localization of domestic cars are higher. Therefore, it is likely that the original production of Beijing Benz will pay customs duties according to the imported car tax rate because the localization does not meet the requirements. In this way, the price of Beijing Benz is hardly lower than that of imported cars.

In addition, the reporter learned from the importer of Mercedes-Benz in China that the cost of Mercedes-Benz imported from Germany is $33,770, $38,020, $42,505 and $49,400 for C200. The importer will increase the price by US$ 65,438+US$ 0,000 to US$ 2,500 and sell it to the exclusive store. In this way, in the specialty store, the pre-tax cost price of imported Mercedes-Benz is $ C20034500, $ E2003900, $ E24043500 and $ E3205200. However, due to factors such as taxes and fees, the life of Mercedes-Benz dealers is not easy.

It is reported that although the current license price is relatively cheap, the comprehensive interest rates of tariff, consumption tax and value-added tax have reached 74.99% (above 3.0 liters) and 70.67% (below 3.0 liters). In this way, taking Mercedes-Benz E240 as an example, its pre-tax price is $43,500, or about RMB 357,000. However, based on the comprehensive tax rate of 70.67%, the after-tax car price is 6,654.38+0,000 yuan, and the market price of an imported Mercedes-Benz E240 is about 650,000 yuan, together with the operating expenses, personnel expenses, freight and other factors of the exclusive store.

Starting from 65438+1 October1next year, the tariff on imported cars will be reduced from the current 34.2% (below 3.0 liters) and 37.6% (above 3.0 liters) to 30%, which will reduce the comprehensive tax rate on imported cars. However, because the tariff reduction is not very large, it will not have much impact on the price of imported cars. Although Beijing Benz is a domestic car, the initial localization rate is difficult to reach the standard, and it has to pay taxes according to the standards of imported cars, so the price will remain as high as that of imported cars.

■ The price should not be lower than that of BMW.

The industry believes that from the perspective of tax rate and cost, the price of domestic Mercedes-Benz will not be too cheap. Only when the localization rate reaches the national standard can the cost be reduced and the price reach a reasonable position.

A dealer said that according to the situation of the imported car market, the price of Mercedes-Benz is generally 50,000 to 654.38+10,000 yuan higher than that of BMW of the same grade. Based on this, considering the brand image, appeal and other factors, the price of domestic Mercedes-Benz should be higher than that of domestic BMW of the same grade.

However, some dealers believe that Beijing Mercedes-Benz should learn from this year's poor BMW sales and consider the long-term price, otherwise it will risk not selling cars.

■ Forecast: The price of domestic Mercedes-Benz ranges from 400,000 to 750,000.

It is reported that Zhou Yongjiang, the former general manager of FAW-Volkswagen Sales Co., Ltd., is responsible for sales in Beijing Benz Company. According to people who know Zhou, he is very experienced in brand building. Therefore, in the early days of Beijing Benz, his focus was probably not on how many Mercedes-Benz cars to sell, but on building the brand of Beijing Benz. As a result, the price of Beijing Benz is likely to be higher than that of BMW, thus establishing its position as the first high-end automobile brand in China.

It is also known that the sales task of Beijing Benz next year is not heavy, only about 4,600 vehicles. Such a goal is not very stressful for an official car brand with great appeal and broad market space. Therefore, in terms of price, Mercedes-Benz has more room for manoeuvre.

Therefore, based on the opinions of some market participants and referring to the price of BMW, this newspaper predicts that the price of eight Beijing Mercedes-Benz cars should be between 400,000 and 750,000.

■ Service network construction is more important.

While Beijing Benz is busy building a new factory, its sales network construction has also been launched with great fanfare. It is reported that at present, Beijing Benz has generally planned the sales channels and established franchise stores in the southeast and northwest of Beijing. According to Han Lida, the president of Mercedes-Benz China Co., Ltd., Mercedes-Benz should "wait for horses and chariots, food and grass first" in China.

A person in charge of Beijing Benz said that in the future distribution network of Beijing Benz, there are both dealers of imported Mercedes-Benz and Beijing Jeep.

It is reported that in recent two years, Mercedes-Benz has accelerated its network construction in China, and launched a service concept called "Star Emblem Concept", the core concept of which is to provide luxury services for owners who buy Mercedes-Benz luxury cars. This has greatly changed the impression that the service level of Mercedes-Benz in China is poor. It is estimated that Beijing Benz will continue this service concept.

Bao Haoran, general manager of the network development department of Mercedes-Benz China Co., Ltd. said that by 2007, Mercedes-Benz will have 65,438 franchised sales and service centers in China, most of which will be dealers of Beijing Benz. (Zhang Yaodong)

Imported Mercedes-Benz domestic BMW

Model price (ten thousand yuan) Model price (ten thousand yuan)

C 2 0 0 5 3。 0 8 3 1 8 1 3 5。 2 1

C 2 4 0 — 3 2 5 i 4 1。 3 6

Season 02 episode 05 episode 08. 25520 154。 8 7

Season 2 episode 4 episode 6. 2 1 5 2 5 i 6 2。 eight

e 32078530 166。 9 4

(This price comes from the "online auto market" and is the actual selling price in the current market)

Source: Beijing Youth Daily