What font is used on the bottle of Kweichow Moutai?

The font used on Kweichow Moutai bottles is "Chinese lettering". This font is a calligraphy style font, which was developed by Chinese Academy of Military Sciences and published in 1994. This font is characterized by smooth writing and beautiful atmosphere, which is suitable for expressing rich cultural details. Kweichow Moutai chose Chinese lettering as its brand font, in order to highlight the high-end atmosphere of its products and express its rich cultural heritage, thus creating a more noble and elegant brand image.

In addition, the trademark font of Kweichow Moutai is "Kweichow Moutai Group", and these five characters are cursive fonts, which were changed by Kweichow Moutai Group through PS.