Traditional Culture Encyclopedia - The 24 Solar Terms - The development history of charming Caesar

The development history of charming Caesar

CHARM KAISER perfume originated in Grasse, France, and was written by CHARM KAISER, a famous French odor artist. From 1925, he began to study and collect all kinds of smells in nature, and devoted himself to developing all kinds of smells related to life, such as earth, ice and snow, handmade chocolate and bitter coffee, including human body smells and urban smells. The persistent scent artist devoted his life to the study of scents. Charming Caesar was formally established on 1936, and Charming Caesar perfume was officially sold in France on 1938. Calvin Cather developed perfumes for many famous perfume brands, which not only became the largest selling perfume in Europe at that time, but also became one of the most popular perfumes in the world. In Calvin Cather's view, creating perfume is not only a technical job, but also a spiritual one. Calvin Cather said, "I feel perfume with my heart, not my nose. Those elderly perfumers can create first-class perfumes even if they lose their sense of smell. Just like Mr. Beethoven, he wrote the greatest work, the Ninth Symphony, when he was completely deaf. Smell and feel with the spirit, just as the blind love Nokolida with the spirit. If you say' blue' to him, he can see blue in his heart, so the smell is exactly the same. If you say' jasmine', I will immediately feel the smell of jasmine. "

Charming Kaiser first put forward a new concept of olfactory experience. Charming Kaiser recorded the smell of things, which can transfer people's thoughts to different time and space and awaken memories buried in the depths. Smell is rooted in the social background and has a far-reaching impact on the cultural politics and human neurology research of a society. The sense of smell is one of the most basic functions of human beings. It reflects our reality, reveals our desires, stimulates our memories and forms our surrounding environment. Charm Caesar advocated smell itself and individualism. The sense of smell needs our own exploration and choice.

Every smell has its own story. Can remind you of someone, something, and remind you of the depths of your memory!

Charm Kaiser looks for the strangest and most familiar smell from the ordinary and great world, and connects vision, touch, taste and hearing through the sense of smell to create a fantasy world related to happiness.

In order to inherit and innovate this magical "smell", the museum aims to "find, explore, collect and spread everything about smell", hoping to explore various themes related to emotion and life through smell and bring us a happy lifestyle.