Traditional Culture Encyclopedia - The 24 Solar Terms - What is target market analysis?
What is target market analysis?
Target market analysis: it is a big project of a company, which needs a lot of manpower, material resources and financial resources (I will briefly talk about this). 1 Overview of regional cities (find the local annual composition: number of villages and towns, population, solar terms, per capita consumption capacity, urban output value, etc.). ) mainly through various objective factors, calculate the ideal sales index of products. 2. Market research. Please invite suitable personnel to assist internal professionals in the distribution of existing products in channels. A. Distribution of competing products in various channels% Division of sales points in cities and towns. B. Analysis of service time. Make regular service and daily service quantity of sales point personnel and ideal number of dealers (direct sales). C. Logistics analysis of regional distribution, including local distribution and warehousing by head office. D. Market feedback. E. Establishment of personnel structure. 3. Make reasonable screening analysis and current situation through market data. Contrastively analyze and formulate the target channel logistics channel personnel and related reform plans (increase or decrease); 4. Analyze the advantages and disadvantages and the relationship between the company's growth and profits; 5. Summary: As the project is too big, I will briefly introduce it, and we can discuss it together if we are not satisfied.
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