Kweichow Moutai 24 solar terms Spring Series Products

The series of 24 solar terms in spring in Kweichow Moutai includes beginning of spring, Rain, Sting, Equinox, Qingming and Grain Rain.

On February 4th, 2023 19: 00, the spring series product launch conference of Kweichow Moutai 24 solar terms was held online and offline simultaneously. "Spring Breeze on Face" opened a journey of integration of technology, culture and technology between 24 solar terms and Maotai.

The offline conference was held in China Wine Culture City, which explained that "beauty is nature" and people and nature live in harmony from the perspectives of solar terms culture, farming culture and brewing methods.

It is understood that 24 solar terms Liquor launched by Kweichow Moutai will include series of Kweichow Moutai products such as Spring, Rain, Frightening, Equinox, Qingming and Grain Rain, aiming at bringing beautiful culture and experience to consumers. As the cultural masterpiece of Kweichow Moutai, 24 solar terms wine series is the first product launched by Maotai, and will only be the digital collection of 24 solar terms wine brewed by friends in Xunfeng digital world.

The Development of Maotai Brand

The production of Moutai can be traced back to the Han Dynasty more than 2,000 years ago. By the mid-Qing Dynasty, the production of Moutai had reached a certain scale, with an annual output of 1.70 tons, which was rare in the history of ancient brewing in China. Before liberation, there were mainly three wineries producing Maotai liquor. Their products were named Hua Mao, Elvis Presley and Laimao, among which Hua Mao was the predecessor of Maotai liquor.

19/kloc-At the Panama World Expo in 0/5, Moutai (Hua Mao) was awarded the gold medal, and it has been famous all over the world since then. After liberation, the state attached great importance to developing and supporting the production of this famous product. After more than 30 years of construction, by 1987, the annual output of Moutai has reached 1700 tons, which not only meets domestic demand, but also sells to many countries in the world. Looking back on the development history of Maotai Group, the history and reality of Maotai attract the attention and admiration of the world.

The above contents refer to Baidu Encyclopedia-Maotai