How to do the advertisement?

1. Generally speaking, enterprises should make decisions based on the current and long-term development strategic goals when choosing media to place advertisements. After deciding which media to choose, all the media of the same type should be evaluated. Specific reference indicators include circulation, total audience, effective audience, audience characteristics, regional characteristics of the media itself, advertising unit cost, advertising duration and so on. This paper focuses on the effective audience, unit advertising cost and advertising time.

2. Effective audience refers to those who are more concerned and sensitive to their own advertising needs among all the audiences in the media. In the total audience of the media, specific advertisements attract specific people, and these people only account for a part of the total audience, that is, the effective audience. The main reason why some enterprises' advertisements have little effect is that their target audience only accounts for a small part of the whole media audience.

3. The right platform. Based on the coverage and comprehensive demand of advertising, integrated marketing agencies came into being. Advertising companies can decide whether to choose whole-network marketing or single-platform marketing according to their own reality, which is result-oriented.