The theme slogan of Lantern Festival

Planning scheme of supermarket lantern festival promotion activities

Just after the Spring Festival, the traditional festivals in China are ushered in? Lantern Festival. According to the folk tradition in China, people light thousands of lanterns to celebrate. Going out to enjoy the moon, lighting and setting fires, enjoying lantern riddles, eating Yuanxiao, family reunion and celebrating festivals are all enjoyment. Through the traditional Lantern Festival, the mystery of the traditional customs of the Chinese nation is unveiled, and with the help of the integration of various courses and activities, people can understand the traditional festivals and customs of China and inherit the long-standing culture of the Chinese nation.

Activity time: xxxx year x month x day -x day

Theme: xxxx Lantern Festival Promotion Planning

Activity slogan: deep affection for the Lantern Festival (meet the Lantern Festival, enjoy the beautiful scenery, hang red lanterns and enjoy the Lantern Festival).

Activity section analysis:

1, Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls, watching lanterns and solve riddles on the lanterns, which contain the connotations of reunion, sweetness, auspiciousness and happiness. Therefore, the promotion of merchants can focus on the food and commodities related to the Lantern Festival. At the same time, traditional activities, such as fireworks, dragon dancing, hanging red lanterns and crossword puzzles, are also used to increase fun and create an active atmosphere for the Lantern Festival.

As soon as the Spring Festival is over, the Spring Festival clothes will be on the market soon. For students, the new semester will also begin. Therefore, the Lantern Festival promotion can also focus on clothing and school supplies.

Activity content:

First, the reunion of the jiaozi Exhibition of Yuanxiao Delicious.

1. Set up a special counter for dumplings, including dumplings of various brands, such as Longfeng dumplings series, Missing dumplings series, Sanquanling series and Youkang series. There are eight-treasure nuts, black sesame seeds, peanut paste, rose bean paste, hawthorn, five kernels, peanut sesame seeds, sugar-free, halal, rice wine and so on.

2. The supermarket is full of shopping in 88 yuan, giving you a bag of glutinous rice balls or a small lantern, which is worth about 5 yuan.

Second, Yuanxiao Snack Street

There is a snack street in front of the supermarket in the big shopping mall, with about ten stalls, including glutinous rice balls, sugar-coated haws and stinky tofu, fried sausages and mutton skewers. , and made on the spot. If you buy more than 100 yuan, you can get a snack coupon worth 10 yuan, and if you buy more than 50%, you can get a supermarket receipt.

Activity description:

1. In addition to shopping, watching lights and having fun, eating and drinking are also indispensable for the Lantern Festival. It must be a great temptation for customers to eat delicious snacks after shopping.

2. Set up a service office on site. Customers can get a snack coupon from the service office with the shopping receipt, and customers can buy snacks from the booth with the snack coupon.

3. Snack coupons can't be exchanged for cash, and there is no change.

4, snack production must pay attention to hygiene, take certain measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.

5. Snack stand setting: In addition to moving some existing snacks to the site, you can also invite some famous local snack bars to make and sell on the site.

6. In addition to spending with snack coupons, customers can also buy with cash, and the price of snacks must be clearly marked on the spot so that customers can see at a glance.

Third, its moments of beauty * * * Enjoy the Qi Le Lantern Festival (dream)

Open up the Lantern Festival amusement area, set up grape racks, hang various lanterns and install various puzzles. Whether shopping or not, you can participate in the puzzle. If you guess correctly, there will be a prize, which is a beautiful gift or a shopping voucher. This value is determined according to the difficulty of each problem. Prizes can be directly marked on lanterns. Generally, the prize value is below 10 yuan.

At the same time, rings and some folk acrobatic performances can be added in the amusement area.

Lantern Festival promotion plan and slogan

Activity time: xx, xx, XX -XX (8 days)

Objective: By holding a series of promotional activities during the Spring Festival, the restaurant's popularity in the local area will be further improved, so that customers can feel the influence and popularity of the restaurant in the local area, attract customers and expand consumer groups, thereby well increasing our business income and expanding brand influence. Do a good job in word-of-mouth marketing in the local area

Activity content: According to the holiday characteristics during the Spring Festival, choose the promotion method that suits you.

First, the store decoration, atmosphere

1, some pictures related to the Spring Festival and posters of promotional contents in the restaurant were posted, mainly in red, which highlighted the festive atmosphere of the festival.

2. The restaurant will arrange a gift booth on weekends to promote the guests who eat.

3. From the beginning of February, relevant publicity materials will be played in the store for a certain period of time at noon and evening every day.

Second, advertising.

1, leaflets.

2. Newspaper advertisements.

3. Poster making.

Description: Franchisees with advertising needs can contact the planning department in advance, make a good publicity effect map and do a good job of advertising preheating in advance.

Third, promote the division of labor.

1, leaflet distribution is completed by relevant departments;

2. Individual and regular customers are specifically responsible for the booking of each store;

4. The store manager is solely responsible for promotion and reservation.

Fourth, specific promotional activities.

1, "Large-scale group meal promotion"

Activity content: During the activity, customers who come to our store for dinner can enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first month).

Two-four people can enjoy a 10% discount.

Five people-eight people can enjoy a 18% discount.

9 people-12 people can enjoy a 7.8% discount.

The Spring Festival is also the day when China people are most willing to spend money. Obviously, how to develop the Spring Festival market is promising. So how should the catering industry seize the business opportunities contained in the Spring Festival consumption? Of course, first of all, we should do a good job in market research, accurately grasp the changing trend of people's consumption during the Spring Festival, and then formulate targeted promotion strategies. From the new changes in residents' consumption during the Spring Festival in the last two years, we can see that there are three obvious characteristics of consumption during the Spring Festival:

The catering industry should master the following holiday service management methods:

A. type of housewife. In other words, the hotel distributes complete sets of semi-finished products or clean dishes to citizens' families instead of housewives' "busy year" activities of steaming steamed buns, making meatballs and frying peanuts, and the hotel only charges a small amount of processing fees.

B.it's arranged. That is, the hotel reserves the New Year's Eve dinner or holiday family dinner for the public to eat in the hotel. Hotels and restaurants should follow the principles of thrift, good quality and low price, facing the public and serving the public, and launch various recipes such as "feast for the elderly", "feast for love", "feast for caring" and "family reunion" to attract working-class people to their side and expand the target market.

C. type of series. In order to meet the consumption demand of modern people, restaurants and hotels should launch family-oriented New Year's Eve dinners, "rent chefs", open leisure facilities and places such as guest rooms, karaoke rooms and bathrooms to residents, and attract residents to entertain themselves in hotels for the Spring Festival.

At the same time, the operators of the catering industry should also make a fuss about cultural taste. Food culture should be used to build a platform for people who have worked hard for a year to have a relaxed, pleasant and interesting meal. Restaurants, restaurants and teahouses can provide activities such as calligraphy and painting photography exhibition, reading, playing and singing, appreciation of famous songs, folk customs, acrobatics, magic performances, and famous chefs teaching customers "special dishes", so that customers can eat, drink, enjoy, browse and listen in one, eat smartly, have fun and enjoy spiritually at the same time.

Marketing activities should work hard in the following five aspects:

A. Do a good job of "price reduction promotion".

One is cheaper than ten loves. At the end of the year, merchants should carry out discount promotion, buy big and give small, "make profits every day, offer discounts every day" and other promotional activities with the purpose of sincerely giving back to consumers.

Hotel layout and decoration during the Spring Festival;

1. Put a golden couple at the main entrance until the Lantern Festival. The hotel will provide photo service (guests will pay for their own photos).

2. The plants around the hotel are hung all over the sky, a large pot of kumquat is set up on both sides of the main entrance of the hotel, and red lanterns are hung on the ceiling. Colorful flags are pulled obliquely on the outer lawn.

3. There is a banner of "Happy New Year to XXX Hotel" hanging at the door.

4. The basalt couplets on both sides of the gate, "Golden Cup Drinks, Kunda" and "Jade Rabbit Welcomes the New Year", are horizontally approved as "Congratulations on the New Year".

5. Paper-cut patterns of the zodiac in the Year of the Ox are posted on the glass doors on both sides of the hotel lobby.

6. Two staff members (the couple selected by the personnel department) are arranged at the main entrance of the hotel, wearing calf clothes and hoods, and are responsible for distributing balloons (one) and fruit candy (two) to children under 10 who come to the hotel for dinner.

7. There are colorful flags on the balcony railings on the third and fourth floors.

Case:

Hotel restaurant Spring Festival promotion activities:

1, Spring Festival package: There are many benefits and many surprises, and the "good luck" package is launched during the Spring Festival.

Catering: 666 yuan/table (including service charge, only in the restaurant on the third floor)

Guest room: 288 yuan/room. One day (including two breakfasts)

Entertainment: 12:30- 16:30 gives a private room for 3 hours, 16:30-02:00 gives a private room for 2 hours.

Rooms: From New Year's Eve to the fifteenth day of the first month, 20 special standard rooms are launched every day at a price of 208 yuan/room.

Anyone who stays in the preferential standard room will get a beautiful Spring Festival gift.

New Year's Eve (18:00-2 1:00) presents "auspicious" New Year's Eve;

588 yuan/table 688 yuan/table 888 yuan/table

On New Year's Eve (2 1:00- 12:30), a "sumptuous" New Year's Eve dinner was launched.

888 yuan/table 1080 yuan/table 1288 yuan/table

(0:00) Send a lucky jiaozi.

When the meal is over 1000 yuan, give a big pillow (the value of the pillow is about 20-30 yuan, and the pillow is one of the necessary items for office workers and home life, so it is more realistic for customers to give a pillow). Hide different zodiac mascots in pillows, and guests can exchange this mascot for corresponding prizes at the reception desk. The mascot of the Year of the Rabbit is a fashion desk calendar, and so are other zodiac mascots.

During the Spring Festival, the banquet hall launched the Spring Festival package.

Sheraton: 688 yuan/table.

Rich and auspicious banquet: 788 yuan/table

Five Blessingg Banquet: 888 yuan/table.

The Spring Festival is the golden season for catering sales, and businesses understand this truth. However, the characteristics of Spring Festival consumption have changed year by year. Whoever can gain insight into opportunities and seize hot spots is the winner. From the micro point of view, this is true, but from the macro point of view, how to make overall plans, guide consumption, form hot spots, and do a good job in the "new year project" is a big article.

2, "Special Valentine's Day, warm and sweet, XXX for you!"

Activity content: On Valentine's Day, all expensive dishes are 20% off, and couples spend more sweet gifts.

Description: Gifts can be commemorative, can be collected by consumers, and even can be customized with exquisite small gifts. Be sure to let consumers think of XXX when they see this gift. No other activities will be held that day.

3. "Spring Festival Grab Money and New Year Get Rich"

Activity content: During the activity, if you spend 100 yuan per table, you can rob yourself of money, wealth and excitement!

Description: The purpose of this activity is to enliven the atmosphere in the store and make customers feel that the activities in the store during the Spring Festival are thoughtful and meaningful. You can prepare a small jar with a smaller mouth and put coins in it. The face value of coins is mainly 1 and 5, but some coins of 1 yuan should also be put in. Repeated experiments by yourself, trying to get the best effect with the least amount. (This activity cannot be attended at the same time as other activities).

4. "If you spend money, I will give you" wealth ""

Activity content: during the activity, every customer who enters the store for consumption will be given two fine hot dishes at each table!

Explanation: The "riches and honour" endowed with "riches and honour" is instant-boiled vegetables, which is homophonic. The two dishes presented should have a name related to "wealth" to highlight new ideas.

5. "On the fifteenth day of the first month of the Lantern Festival, delicious Yuanxiao is for you to eat."

Activities: On the fifteenth day of the first month, as long as you come to our restaurant for dinner, each table of customers will get a delicious Yuanxiao free of charge. Let you feel the warmth of XXX on the Lantern Festival night.

Description: The purpose of this activity is to enhance the image of the restaurant in the eyes of customers and deepen their goodwill towards the restaurant. On the Lantern Festival, you can prepare some products with the same price and good taste in advance.

While restaurants promote Lantern Festival and Valentine's Day, hotels, restaurants and bars also seize the opportunity to launch various "reunion dinners", "couples' packages" and "candlelight dinners", and some bars also launch Valentine's Day dances. In addition to having a reunion dinner on the Lantern Festival, the restaurant also makes the Lantern Festival, which symbolizes reunion and auspiciousness, into take-away, and presents various reunion dinners, couples' packages and candlelight dinners for roses, chocolates and red wine.

Western food has always been the protagonist of Valentine's Day catering, and this year's Valentine's Day catering market is no exception. Although there are still a few days before Valentine's Day, some western restaurants have taken action early, and some restaurants have already put up banners of "2. 14 Valentine's Day Couple Package" and "Warm and romantic candlelight dinner". The flickering candlelight, delicious hand-grabbed rice and cold meals will make people feel great and experience the sweetest Valentine's Day activities. To this end, their western restaurant has launched a romantic Valentine's Day candlelight dinner of "Love for Life", and the restaurant can also launch an activity of "Love for Lovers, Love in Haagen-Dazs" to present the world-famous Haagen-Dazs ice cream to guests. On the Lantern Festival, the restaurant will also give guests five homemade stuffing jiaozi.

The theme slogan of Lantern Festival

1, promoting Chinese civilization; build a harmonious society

2. Excavate the cultural background of xx; Create the hometown of xx in China

3. The new beauty of an ancient city of 3,000 years; 500-step strip mystery bonus

4. meet xx and fight tigers; Experience the folk customs of the ancient city

5. Carrying the tradition of the New Year Festival; Riddle brand

6. Dragon and lion dances, solve riddles on the lanterns and Lantern Festival.

7. Promote national traditional culture.

On the fifteenth day of the first month, colorful lanterns enrich the spiritual life of the masses.

9. I wish the people of the whole town a happy New Year, all the best, a happy family and a happy New Year.

10, Happy Lantern Festival with dragons and lions.

1 1, Happy New Year, Lantern Festival, new fashion and harmony.

12, aiming at people's yearning for a better life!

13. Celebrate the Spring Festival and welcome the World Expo with a new look of our civilization.

14, Civilized City, Celebrating Festivals, Better Life

15. Build a well-off society in an all-round way, deepen reform in an all-round way, govern the country according to law in an all-round way, and strictly manage the party in an all-round way.

16. Excavate folk culture and improve the taste of demonstration towns.

17, flower viewing lights create a festive atmosphere; Solve riddles on the lanterns, experience the rural customs.

18, the country is rich and mysterious; Inherit tradition and promote development.

19, with culture as its connotation, to enhance the city's taste; Take riddles as a carrier to enrich holiday life.