In which solar term was the Thanksgiving Ceremony for Maotai people to drink?

Guide: In which solar term was Maotai Rengan Thanksgiving Ceremony held? What is the process of gratitude ceremony of Maotai Group? Maotai's brand is already a heavyweight enterprise in China, and its attention to Maotai is also high. Presumably, many people want to know the specific process of Maotai Group's gratitude ceremony in Renyin Year. Interested friends come to see my introduction.

In which solar term was the gratitude ceremony of Maotai people held?

The Thanksgiving Ceremony of Maotai was held in Tomb-Sweeping Day. The Qingming Thanksgiving Ceremony of Maotai Group with the theme of "being kind to Maotai and thinking about the source of gratitude" was held in Maotai China Wine Culture City. With solemn and sincere etiquette, the system reconstruction of Maotai's gratitude culture was started, which promoted the innovative development and creative transformation of Chinese excellent traditional culture. Through the wind of respecting benevolence, advocating gratitude and giving back, a strong atmosphere of knowing the source of gratitude, thinking about gratitude and thinking about repaying gratitude was formed in the whole society and industry.

Thanksgiving Ceremony of Maotai Group in Renyinnian

The spring breeze blows gently, and the Maotai Chinese Wine Culture City under the night is lush and magnificent, which is more solemn under the mapping of lights. In the evening 19: 50, the thanksgiving ceremony officially began.

"Insert willows, cherish the memory of ancestors, and place their feelings; Alcohol and tobacco, Do not forget your initiative mind, repay kindness with kindness "is a unique traditional culture in China. And Li opened the "door of gratitude" in the form of thanking wine. Later, the leaders and guests walked to the event site through the "Thanksgiving Road". On the left side of the road, the electronic screen shows the moral laws and values that Maotai people always abide by, and on the right side, the names of Maotai masters, craftsmen, model workers and other representatives are scrolled, just like a lighthouse illuminating the way forward for Maotai people.

On the screen of the ceremony, the LOGO image of the Qingming Thanksgiving Ceremony is parallel to the Maotai LOGO. The symbol of the ceremony is heart-shaped, like two hands holding together to express gratitude and respect. There are five lines with different colors in the figure, which symbolizes the development of Maotai's "five elements". This is not only the symbolic image of gratitude ceremony, but also the freehand expression of Maotai's gratitude culture.

In the visually stunning architectural show and zhongruan's distant performance, the gratitude ceremony slowly unfolded around the five chapters of "respect, loyalty, filial piety, courtesy and righteousness". To "Heaven and Earth", with the video footage of Ji Keliang taking water from the source of Chishui River in Zhenxiong, Yunnan Province, the dance "The Beginning of Heaven and Earth" integrates the water from the source of Chishui River with Maotai elements such as wheat and sorghum into the video and dance to express Maotai's awe of heaven and earth; Loyal to the "motherland", the famous old, middle-aged and young artists and the "three generations of Mao" recited "Thanksgiving Dedication" and thanked the party and the state for their concern and support for the development of Maotai; Honoring the "predecessors", all kinds of advanced representatives of the company pay homage to the ancestors of Maotai, and express Maotai's thoughts and gratitude to the ancestors, ancestors and sages in combination with Tian Yike's interpretation of Qingming Thanksgiving Culture; The ceremony is "humanity", and the dance "Master Maotai Wine Ceremony" shows the cultural etiquette of Moutai and expresses gratitude to the teacher who guides the future and teaches bowls. The implication of "Siyuan" shows Maotai's dribs and drabs on the road of public welfare, embodies the great responsibility of large enterprises, and expresses Maotai's gratitude for the support and love of the general public. In the form of music, dance and video, the whole activity puts heaven and earth, nature, sages, humanities and social responsibilities in the process of respect, continues the cultural heritage, innovates the concept of gratitude, and shows Maotai's unique "grateful culture".

At the ceremony, Ding Xiongjun issued a declaration of thanks. Ding Xiongjun pointed out that gratitude is a virtue that the Chinese nation has continued since ancient times, and it is still an important spiritual driving force to promote the development and progress of the times. From the perspective of cultural self-confidence and cultural inheritance, we should have a "Thanksgiving Day" of our own, so as to promote the gathering and release of gratitude culture, unite the majestic power of national unity and push forward the great cause.

Traditional festivals in China are based on natural rhythm and full of humanistic spirit. Many experts and scholars believe that Tomb-Sweeping Day combines natural solar terms with humanistic customs and has two connotations: outing, getting close to nature, paying homage to ancestors and pursuing the future cautiously. Its appearance is "homesickness", and its essence is gratitude to the world and ancestors, which can best reflect the grateful culture and connotation of the Chinese nation. In recent years, Tomb-Sweeping Day has developed into an important festival for the whole nation to commemorate the sages and martyrs, forming a strong gratitude atmosphere in the whole society. Ding Xiongjun said that Tomb-Sweeping Day has become the "Thanksgiving Day" in China in essence, and we should actively advocate the social fashion of being clear, grateful and grateful.

Ding Xiongjun pointed out that Moutai was originally named Maocaotai, which was originally named for ancestor worship. Maotai's achievements today are the creation of heaven and earth, the will of our ancestors, the care of the organization and the care of all parties. Toast, toast, toast, thank you and respect. We have always respected the grateful culture of "respecting heaven and earth, being loyal to the country, being filial to ancestors, being courteous to predecessors and being righteous to the people", and regarded "respecting, being loyal, filial, being courteous and righteous" as the unremitting pursuit of Maotai for 70 years.

Ding Xiongjun emphasized that Maotai people will always uphold the values of "being virtuous and grateful for the distance", thank God for giving us a unique natural environment, and protect the ecological environment on which Maotai depends with awe to ensure that Maotai will never change its taste; Grateful to our ancestors for creating mysterious and unique brewing techniques, inheriting beauty with science and innovating beauty with science and technology, and maintaining the vitality of traditional construction methods forever; Thanks to the hard work of the old leaders for the development of Maotai, not forgetting their own pioneering spirit, being grateful and enterprising, and turning care into an inexhaustible motive force to promote the development of Maotai; Grateful for the support and love of ordinary people, with gratitude to do quality products, excellent services, strong enterprises, and good public welfare, draw the biggest "concentric circle" that people love, employees enjoy, upstream and downstream progress, and support from all walks of life.

Ding Xiongjun also proposed that we should always be kind and do grateful things, and sublimate with gratitude and endless blending. We should thank the gifts of nature, the blessings of our motherland, the thoughtfulness of our families, the education of our mentors, and the support of our relatives and friends, so as to endow Qingming Thanksgiving with more practices and deeper connotations, accumulate rich soil for social progress and civilized development, and make our families better.

During the event, Maotai Group donated 654.38 billion yuan to Guizhou Youth Development Foundation to support the upgrading of Guizhou Hope Project, empower rural teachers, realize their dreams for rural children and help rural revitalization. Li presented a donation check to.