How to write soft text marketing?

1, soft text form: soft text is written as a third-party comment of news interview, which is more acceptable to users.

2. Content of soft text: The planning and title of soft text should be novel, so that people will never forget it at first sight and be full of temptation; Product function visualization, popular language, good at using news idioms; Try to quote data and pictures.

3. Be good at catching hot spots and using the current hot time to do soft text marketing promotion.

4. Release frequency, release time, release column and release quantity of soft articles.

5. The publishing of soft articles should be platform-specific. If there are no conditions, soft articles will be published at least once a week, and more than five platforms will be published at a time, which will affect the dissemination rate and coverage rate of soft articles.

6. At present, soft text marketing mainly focuses on the word-of-mouth and brand communication of enterprises and the weight of enterprise websites, which has limited influence on the direct sales of enterprise products. This is also a weakness of soft text marketing at present. If we can combine seo promotion, sem marketing promotion, Weibo marketing or offline marketing, the effect will be better.