Traditional Culture Encyclopedia - The 24 Solar Terms - The prospect of opening a gift packaging shop is good.

The prospect of opening a gift packaging shop is good.

The prospect of opening a gift packaging shop is good.

First, the market analysis of opening gift packaging stores:

Gifts pay attention to personal appearance, and the Spring Festival is the peak of gifts. Whether it is a personal gift or a company gift, if the gift has a good appearance, the giver will not only look satisfied, but also the receiver will feel comfortable. However, although there are gift packaging shops in many places, they are generally part-time. In this way, even if it is packaged, it is difficult to meet the requirements of these gift givers who need packaging. In view of this, in the Spring Festival, the gift-giving season, the demand for gift packaging has greatly increased. Period? If interested entrepreneurs seize business opportunities and open a professional gift packaging shop, they will definitely make a fortune during the Spring Festival.

Second, suggestions for opening a store:

When opening a gift packaging store, it is not necessarily a place with a particularly large flow of people, but the store must be easy to find, such as on the streets of the city, but not necessarily on the main street, because it is not only cheaper than the rent, but also will not affect the gift packaging business. The storefront doesn't need to be too big. There are usually 20? 25 square meters is enough. The initial investment is about 20,000 yuan, which is mainly used for three months' rent of 3,000 yuan, decoration expenses of 2,000 yuan, purchase of packaging materials and tools of 4,000 yuan, employment of two professional packaging personnel, salary of 6,000 yuan in March (this can be calculated according to the basic salary plus the number of packages), opening promotion and opening procedures, and working capital of 5,000 yuan. If all this is done, professional gift packaging shops can open before the Spring Festival.

Third, business guidance:

First of all, for employees who hire gift packaging, it is best to be an expert in gift packaging. If employees don't understand gift packaging, operators need to provide on-the-job training for employees, including operators, before opening a store. They can learn by buying some gift-wrapped books and contacting professional vocational schools that provide training in this field. Only excellent gift packaging skills can ensure that more customers who need packaging will come to visit after opening.

Secondly, for the employees engaged in gift packaging in the store, it is necessary to know whose gift the customer sent before packaging. Only by knowing the object of the customer's gift can we make a satisfactory package according to the identity and relationship of the other party. Choose warm colors for elders; Romantic packaging for friends; For children, of course, we should choose something cartoon, and it is best to choose the outer packaging with cartoon patterns or animated characters, such as Pleasant Goat, Altman and Snow White printed on the outer packaging. Packaging must pay attention to human feelings Only by wrapping the giver's mind can the giver be happy and the recipient be happy.

Thirdly, operators should not only serve individual customers well, but also seize big customers. Only big customers are the mainstream customers of their own gift packaging stores. So how can we catch big customers? The most direct way is to cooperate with major companies and enterprises to attract these units to become their own partners by offering discounts on gift packaging. Many companies often give gifts to each other because of business needs. Of course, if these gifts are packaged and sent out, it will better show respect for each other. Some units need this kind of business, and operators can do what they like or make concessions. Why not do it for these units in need? Of course, this requires operators' door-to-door marketing to see the effect. If you can really cooperate with several large units, maybe a transaction can be the income of the store for several days.

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