Traditional Culture Encyclopedia - The 24 Solar Terms - What festival is Double 12?
What festival is Double 12?
"Double Twelve" is an attempt to guide buyers and sellers to C2B (consumer-to-business) transformation. In the actual preparation process of "Double Twelve", the single-thread commodity preparation process is changing into a more reasonable and more successful way of buying and selling, and the relationship between buyers and sellers is reconstructed through the wish price, declaration and label, taking into account the needs of buyers and sellers.
In addition, in terms of interest groups and new sorting methods, the wishes of buyers and sellers have been met to a certain extent. Big sellers and traditional brands are no longer the center of promotion, and the traffic of "Double Twelve" is more dispersed. In order to get consumers, businesses should not only have strong brands and services, but also have personalized needs to meet.
Extended data:
In 20 18, "double 1 1", the total turnover of Tmall was 2 135 billion yuan, and the accumulated order amount in JD.COM reached159.8 billion yuan. The all-day sales of Suning and Netease also greatly exceeded the same period last year. Undeniably, some consumers, with the psychology of "hoarding goods", bought goods beyond the short-term demand during the "double 1 1" period, and then the consumer demand will decline due to economic or psychological reasons.
Lu, an e-commerce observer, said that "big promotion" will naturally overdraw consumers' shopping enthusiasm and wallets, and it will take time to be super-big. The shopping desire accumulated for one year broke out in the "Double 1 1" a month ago, so it is impossible for both consumers and businesses to have high expectations for the consumption during the "Double 12" period.
Baidu Encyclopedia-Double Twelve Shopping Carnival
People's Daily Online-"Double 12" is coming: some people are too tired to be numb, while others are still looking forward to it.
- Related articles
- Can Jingzhe have moxibustion?
- A summary of symbolic literature in Hemingway's A Farewell to Arms, 300 words, urgent! ! ! Thank you! !
- Is the maintenance of Togo and Tiger beyond the warranty period?
- Lunar birthday 1984- 12-26 was born at 65438+ 0: 30 at noon, and was born in the sea. What are the five elements missing?
- The origin of moon cakes
- The idle speed of the hot car is unstable, rising and falling.
- Summer solar terms 20 19
- I was born at noon on1October 1 1 Sunday. 1988. Master, look at my academic luck this year and my future marriage luck.
- How did you spend February 29th every four years?
- Dnf Ghost swordsman 20 14 Spring Festival set dnf Ghost swordsman holiday set over the years.