What is the cost of a bottle of 2000 yuan Maotai?

Take Maotai in Tian Fei as an example. The retail price of Tian Fei Maotai seen in the market is 1499 yuan, and the dealer price is 969 yuan. The price of a bottle of wine needs four parts: first, direct production cost, second, management cost, third, storage cost and fourth, taxes and fees. These four parts need to be calculated in the cost price.

Direct production cost and raw material cost. 2 kg of red spike sorghum for brewing, 4.2 yuan/kg; 2 kg of high-quality wheat, 2.5 yuan/kg; Labor cost of water and electricity 12 yuan, subtotal 25 yuan. The direct production cost of a bottle of wine is probably 50 yuan, including packaging fee, bottles, lids, cartons and repackaged cartons.

Management expenses are not easy to calculate, including wages, bonuses, advertising and marketing of non-production personnel, which are calculated in 30 yuan for the time being. Storage cost: Moutai must be stored for 5 years after production and before blending. Storage area, wine cabinet, ceramic jar, etc. Plus 5 years occupation cost, about 80 yuan. These things add up to 160 yuan. Another method is to mix the required old wine and increase it by 20% on the basis of the previous items. Up to now, the production cost is 192 yuan.

The tax cost of liquor production enterprises is about 40%. We calculate the ex-factory price of Moutai at 969 yuan, including tax at 388 yuan. Finally, the price of Moutai is around 580 yuan. Maotai's gross profit margin is as high as 9 1%. According to the ex-factory price of Tian Fei Maotai, the cost accounts for 9%. The actual production cost of a bottle of wine is about 87 yuan. Compared with the selling price, the cost price is really lower.