What are the functions of calligraphy?

Artistic calligraphy has the functions of highlighting the visual effect of words, promoting products and services, paying attention to design details and showing artistic expression.

1. Highlight the visual effect of words: The unique visual effect of art can add charm, attraction, visual impact and artistic sense to words or titles.

2. Promote products and services: Using the characteristics of calligraphy, you can inject personality, characteristics, brand image and visual recognition into products or services. For example, some food brands will use unique artistic fonts in advertisements and packaging to highlight their brand image.

3. Pay attention to design details: For projects with design sense and details, such as brand logos, posters, picture books, etc. Calligraphy can increase the proportion of these items and make them more obvious and eye-catching.

4. Expression of artistic expression: Many artists will express their artistic expression with artistic words, and convey their connotations and emotions through the cultural information and sense of the times contained in artistic words.

The significance of artistic figures

Artistic characters can be hand-painted artistic characters or unique fonts drawn by computers; It is closely related to artistic words and popular culture with a strong sense of design, and also closely related to the development of the times; Art calligraphy is also an important element in visual communication and picture layout, which can set off the atmosphere, highlight the key points, attract the attention of the audience and make the finishing point.