Chanel's brand concept

Chanel's brand concept: pursuing freedom and unique style, always elegant, concise and exquisite.

Chanel's iconic symbol is formed by overlapping two capital letters "C" back to back, which embodies the extremely simple design concept and seems to contain endless reverie.

This Logo was personally designed by its founder coco chanel at 1925, and it has been in use ever since. There are three different opinions about the inspiration of this Logo. One is that it was inspired by the glass windows of Obasin Church, because coco chanel spent his childhood there.

Secondly, coco chanel once happened to see a Renaissance double C logo at a party, so she "fell in love at first sight" and finally integrated into the logo design. The last statement has been accepted by the public for many years.

In his early years, a man named capel entered the life of coco chanel. He loved coco chanel deeply, supported her career and provided a lot of help.

Justin Picardi, a writer, once said that the double C Logo in Chanel logo is actually a metaphor, expressing that although coco chanel and capel didn't get married in the end, they had a wonderful time. They overlapped each other, but they were at arm's length.

Chanel's representative products:

192 1 year, Chanel launched the first perfume N 5. She commissioned Ennis Bao to make this perfume for her. Until the October Revolution, French perfume masters were the royal perfumers of the Russian royal family.

1920, Chanel and Ennis Bao met in Grasse, and they created a perfume, which Chanel described as "smelling like a woman". It is the first "abstract" perfume.

Different from the single fragrance of roses, jasmine and cloves that prevailed at that time, N 5 has no single main fragrance, but a compound fragrance of more than 80 ingredients.

Reference to the above content: Baidu Encyclopedia-Chanel