Traditional Culture Encyclopedia - The 24 Solar Terms - Characteristics of window advertisements
Characteristics of window advertisements
First, authenticity, not only to achieve "samples in the window, goods in the store", but also to show the beauty of goods as much as possible through props, colors, lights, words, pictures and other means.
Second, there is space available. Although the window space is small, there are also three-dimensional changes, which can accommodate real goods. Commodity display forms a colorful three-dimensional picture through the overall conception of modeling patterns and the internal connection of images.
The third is strong adaptability. Can adapt to the changes of seasonal climate, consumption psychology and purchasing power. Window advertisements can't show everything. According to customer interests and changes in solar terms, we should adjust the placement of goods in time, and it is best to put popular goods and new products in conspicuous places.
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