How to combine traditional festival culture with marketing strategy

1. Hotels should pay more attention to the development and excavation of local traditional holiday food when planning and applying the element of "taste". For example, when planning annual activities, some hotels organically combine the "24 solar terms" with "healthy food", follow the laws of weather changes, and timely launch foods that meet the needs of health care and diet conditioning.

2. Western foreign festivals show more people's interaction, participation and carnival, and they are self-centered and advocate individuality. Valentine's day, Christmas, Thanksgiving? This is the case. These foreign festivals have done more articles on people's sense of touch, sight, hearing and smell, which have adapted to the desire of people in modern society to communicate with each other, participate in groups and vent their emotions, and naturally attract consumers more.