Selected Excellent Model Articles of Public Service Advertising Copywriting

There are various types of advertisements, such as commercial advertisements for promoting goods, introductory advertisements made by companies and organizations to improve their social status, and public service advertisements for calling. This article is a sample script of public service advertisement compiled by me for your reference only.

Public Service Advertising Script Fan Su Expo Public Service Advertising Competition

Content requirements

1, tight? Home is in Suzhou? City of virtue and kindness? This brand actively promotes the socialist core values, promotes the social moral code of conduct of being upward and good, and guides people to actively participate? Be a civilized and polite Suzhou person? , establish a good moral fashion.

2. around? Chinese dream? Publicity; Strictly practise economy and oppose extravagance and waste; Learn from Lei Feng's volunteer service; Citizen's moral construction; Strengthen the construction of honesty; Food safety; Ecological civilization construction; Advocate low-carbon life; Advocate civilized transportation; Observe public order; Moral cultivation of minors; As far as traditional festivals in China are concerned, such as Tomb-Sweeping Day, Dragon Boat Festival, Mid-Autumn Festival and Double Ninth Festival. Talking about civilization and building a new style? Advocate close integration with civic behavior, improve the quality of civic civilization and the degree of social civilization.

Verb (abbreviation of verb) design requirements

1, the information transmission of design works should be rigorous, clear and accurate, easy to identify and remember, persuasive and infectious; The works are perfect in performance, well-made, excellent in audio-visual language and standardized in writing. Film and television works take about 30 seconds. Lens 1:

At dawn, grandpa pushes a tricycle and his wife sits on it. Push it to the street? Just sit still. ? Grandma sat with a dull expression and toyed with * *.

Lens 2:

It's still dark and foggy. Grandpa the cleaner cleans the road meticulously. Seeing chewing gum on the ground, I bent down and shoveled it off bit by bit with my hand and shovel.

: lens 3:

Grandpa cleaned the road and put the broom in the tricycle. Grandma is still a dull expression. Grandpa helped grandma tighten the neckline, and then continued to push the tricycle: Call it a day ~ Let's go and take you to eat your favorite steamed buns. ? Grandma heard the steamed buns, and there was some expression on her dull face. She said, Steamed buns, ok, steamed buns. ? Grandpa walked over and pushed the tricycle farther and farther.

Theme: Cherish a person and protect a city.

Public Service Advertisement Script Fan Wener Campus Public Service Advertisement Shooting Script

Lens 1: Library

Time: 20xx May * Day (about seconds)

Venue: the first floor of the new library

Actors: A Chen Siyan and B Zhang Zhenqi.

Plot: A is reading on shelf D, and at the same time (lens) B enters the library, takes a book from a shelf, and reads it while walking, feeling meaningless. As soon as he looked up, he threw the book in his hand on the shelf (lens), then copied a book (lens) from the shelf casually and swaggered away (then A just turned to the C shelf). I seem to have seen this book. . . ? (The corresponding text appears on the screen) So I slowly search where the book is (pay attention to the expression). Seeing the same book on A's bookshelf, A immediately relaxed her frowning expression (pay attention to the expression and action), put the book back to its original position (lens) and left. . . The screen appears at this time? Please take care of these books and put them back?

Lens 2: Water House

Time: 20xx May * Day (about seconds)

Venue: Bathroom on the third floor of Zone D2

Actors: A, B and Friendship Week: Several.

Plot: (lens) B (and several others) happily washes clothes and washes in the water room (the second faucet). Just at the end, A came in from the outside to go to the bathroom. At the same time, B finished washing clothes, turned off the faucet and left (the camera followed, and then cut to the running faucet). . . At this time, A just came out of the toilet to wash his hands (at the third faucet), and found that the second faucet was always on, shaking his head while turning off the faucet? Alas? With a sound, the faucet was turned off (here is a close-up cut) and left. . .

The screen appears at this time? Please dry my tears! ?

Lens 3: Girls' Dormitory

Time: 20xx May * Day (about seconds)

Venue: dormitory in * * *

Actor: All members

Plot: Several students are playing computer games (watching movies, listening to music, playing games, etc. ) In the dormitory, and they are playing loudly (scanning one shot after another). At this time, other people in the dormitory just came back from eating or fetching water (the camera cuts here). When they entered the dormitory, the first person was helplessly tall? Wow! ! ! ? (Close-up, corresponding words appear on the screen) Roommates come in one after another, put down the pot and go back to their beds, and start playing computer (the camera sweeps the whole dormitory), but unlike others, they all wear headphones (special lens), and no matter how high they play, they will not disturb others. . . When the supervisor saw this, he subconsciously exerted himself. Huh? There was a sound (close-up), which caught the attention of my roommates (the camera turned here to shoot my expression), and my roommates gave a look (close-up), and those roommates also put on headphones (unified lens). At this time, the dormitory was very quiet, and all the roommates laughed (camera)

The screen appears at this time? Keep your voice down and be warmer! ?

Lens 4: trash can

Time: 20xx May * Day (about seconds)

Venue: In front of C3 Building

Actors: A, B Yuan Xinjing, C, D Zhou, E Lin Li?

Plot: (Foreshot) Actor A and Actor B just bought something from the supermarket and are going to teach. Two people are talking and laughing, passing by the garbage bin, throwing garbage casually (whether throwing it or not), ignoring it and continuing to walk (after the shot is cut, it turns back to the garbage bin), and then actor C is enjoying himself with a big mouth that he just bought from the grocery store (close-up), eating it immediately, and just walking towards the garbage bin, he sees a garbage (next to it) (the shot cuts to the garbage bin, and the garbage bin looks sad). ) Just when I was very sad, actors D and E came one after another. When passing by the garbage bin, E unconsciously saw the garbage beside her, stopped and said to D, Look! ? D nodded, too Hmm? 1, without saying anything, the two picked up the garbage and threw it into the trash can (the camera cut to this point, and the trash can expression turned into happiness).

The screen appears at this time? Do you know I'm waiting for you?

Public service advertisement script Fan Wensan Subtitle: 5: 30 pm bus stop? (black and white)

Background sound: the noise when waiting at ordinary times.

Scene 1: A crowded bus stop with a slightly dim color.

Scene 1: A bus with a full load in the distance slowly arrives at the terminal.

Scene 2: Switch to the waiting crowd. (Zoom in to the panorama) With the arrival of the bus, the whole crowd flocked to the bus.

Scene 3: Close-up of one of the women: dressed in red, carrying the food she just bought, carrying a bag, looking anxious, looking at her watch from time to time, in the middle of the crowd next to the middle and back of the car.

Scene 4: (from the car) The window above her is open, and the woman casually throws her bag on the car, which falls right in place.

Subtitle: Grab a seat with a bag?

Scene 5: (from behind the crowd) The car door opens slowly, and people scramble to get on it for fear of losing their seats.

Scene 6: The woman is in no hurry, not as crazy as the person in front, but she is still working hard until the moment when the woman finally gets on the bus, the picture stops.

Subtitle: However?

Scene 7: A woman is standing in the carriage with food in her hand. The woman slowly squeezed into the seat where she had just thrown the bag. (Close-up) A middle-aged man in blue casual clothes is sitting in that seat leisurely, with his right hand leaning against the window frame, a woman's bag in his left hand and his head facing the window.

Scene 8: (The middle scene was taken between a woman and a man) The woman's face became gloomy and her voice was a little loud: This is the seat I just took with my bag. Please give me a seat. (The camera zooms in a little bit, and everyone around you calms down and looks at the two men. ) The man is in no hurry. Ironically, I took this seat first. Why should I let you? ! Is this your schoolbag? Here you are. Then stiffly put the bag in the woman's hand.

Scene 9: (Close-up) The woman looks even uglier after taking the bag. She's already angry. Pointing at the man, she's about to swear. (The picture stops at this moment)

Subtitle: Sharp, bringing only contradictions.

The background sound becomes smaller.

Lens 10: The car will start immediately. Two children passing by, carrying schoolbags, saw what happened in the carriage from the outside and stopped moving forward.

Scene 1 1: (close-up) A cute little girl with a slightly frightened expression whispered to the boy next to her: Adults are terrible. Do buses only quarrel? I will never sit down again.

Scene 12: (Close-up) Cute little boy. Answer with a smile: no (turning to the middle camera), he points to the other side.

Scene: The color becomes brighter and the noise becomes smaller.

Scene 13: Another bus is coming. A still crowded crowd.

Scene 14: The car door is open, and the crowd wants to squeeze in. Suddenly, a clear female voice appeared: please slow down, there is an old woman here! People slow down and look at the sound.

Scene 15: There is an old woman on crutches next to a girl in her early twenties. People got out of the way, and the old man got on the bus slowly and found a seat to sit down.

Scene 16: The crowd got together and got on the bus again, but not as hastily as before.

Scene 17: (turning to the girl) I saw her getting on the bus slowly at the end of the crowd.

Scene 18: When the car door closes, the driver turns around, smiles at the girl and gives her a thumbs-up. The girl came back with a gentle smile.

Scene 19: A young man sitting in the seat next to a girl stands up and says to the girl with a smile, Hello, sit down, I can stand! Then the girl was sent to her seat. The girl smiled shyly: Thank you. The young man touched his head and said, no, no, it should be.

Scene 20: (Panorama of the carriage) People clapped their hands and the carriage was full of laughter.

Background sound: Warm music is playing.

2 1 camera: the car slowly drove away.

Scene 22: (Turning to two children) (Close-up) Just now, a cute smile reappeared on the girl's slightly surprised face. Laura: well, it's better to be that sister. I will do the same in the future. The boy smiled, too

Background sound: louder than just now.

Scene 23: Two children are skipping hand in hand on their way home, and their laughter comes from time to time.

Animation: white background (red words appear one by one from the right). A caring heart brings more than just love.

These words finally became a red heart. Located directly above the screen. A line of small words appeared below: Love makes the world a better place.

The types of information contained in the advertising copy with the theme of public welfare mainly include: social morality, environmental protection, charity assistance, smoking ban, health and drug control.

Figure 1: There is a glass of water on the desktop (close-up of water purity). Voice-over: Water is like the blood of nature.

Figure 2: Drop a drop of human blood into the water.

Figure 3: Enlarge and close up the reaction of blood and water together (blood diffusion and decomposition and water phase are integrated into one, and finally they are combined into one).

Figure 4: The picture is fixed on this bloody water. Voice-over shows that human blood can be mixed with water.

Figure 5: The screen presents two words:? Family?

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