Traditional Culture Encyclopedia - The 24 Solar Terms - What is a monthly card?

What is a monthly card?

Monthly cards refer to card-type single-page calendars, and dialects refer to calendars. The birth of "Moon Card" painting originated from the power politics of western powers. 1843, Shanghai was forced to become an international trading port, but the result quickly promoted the modernization of Shanghai. It was at this time that European and American capital poured into Shanghai in large quantities, and many foreign capitalists set up factories and stores in Shanghai one after another, dumping goods for advertising. Its form is to learn from and use the "calendar painting" style with solar terms in the most popular folk New Year pictures in China, and to integrate it into commercial advertisements.

Later, it developed into a picture with fashion beauty as the main image. At the beginning, the artistic technique was represented by China traditional meticulous painting, and the color was light or heavy. Later, it developed into a realistic technique with western exquisite brushwork and watercolor painting. The colors are bright, clean and beautiful, and most of them are offset printed on coated paper with more advanced technology. The upper and lower ends are also inlaid with copper edges, and the middle of the upper copper edge is perforated, which can be hung up and given to customers free of charge with the goods sold, which is very popular.

Extended data:

Month brand New Year pictures are not only beautifully printed, but also depict many fashionable urban fashion beauties in combination with realistic themes. These beautiful women dressed in bright and gorgeous fashion, or staying in houses or wandering in parks, have become a window for citizens to understand city life.

After the founding of New China, the exquisite pictures of costume beauties and fashion beauties in New Year pictures are out of date and gradually neglected. During the Cultural Revolution, he was accused of "bourgeois sentiment" and banned from printing. After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, New Year pictures have re-entered people's field of vision, especially The Romance of the West Chamber and The Legend of the White Snake, which show love stories, are more loved by people.

For a time, New Year pictures became the leading role in New Year pictures and ushered in the prosperous period of New Year pictures. However, around 1995, New Year pictures and calendars, mainly played by film and television actresses, were no longer popular and gradually faded out of the market.

Baidu Encyclopedia-Monthly Card

Baidu Encyclopedia-Month Brand New Year Pictures