Why can fashion blogger Becky Li sell 100 mini instantly?

Don't say who Becky Li is. Let's take a look at her latest move: On July 9th, Becky Li released a poster in her public speech, announcing for the first time that she would cooperate with MINI to sell cars. On July 13, the online reservation of x Mini in Becky Li was released in Weibo. At present, there are still 65,438+10,000 people reading it, but this time fans need to submit reservation information before they have the opportunity to snap up the limited edition mini.

At 9: 00 pm on July 2 1 Sunday, the official mini booking platform was opened for snapping up.

At 65,438+00 that night, Becky Li Sidarp Ben said, "Rebecca x Mini is limited to 65,438+000 Caribbean navy cars, which will be sold out in 5 minutes and paid in 50 minutes. The audience is very excited, and so am I.

Yes, 65,438+000 mini-cars worth 285,000 have been sold out.

Of course, this marketing story is more gimmicky. In fact, Becky Li's mini naturally has a large number of loyal fans. Of course, the credit is not all empty. However, you find that compared with the dealer's propaganda, Becky Li has obviously improved the car purchase efficiency and shortened the car purchase cycle.

Prior to this, Becky Li and the Forbidden City Cultural Jewelry jointly launched 400 pieces of jewelry, with prices ranging from 399 yuan to 699 yuan, and all of them were sold out within 20 minutes. Advertisers cover SK-II, Estee Lauder, Tiffany, Adidas, Dior, Zuma and many other big names.

So, who is Becky Li?

In fact, it is not difficult to find that Becky Li's real name is Fang Yimin, a Fujian girl. After graduating from Jinan University in 2002, she joined Southern Metropolis Daily and became a female reporter. She asked questions at the National People's Congress and CPPCC.

Because of her unique taste in choosing clothes, she soon became a "shopping guide" for her friends. When she went to the United States and Canada on business, she could not only buy good goods with her companions, but also get exclusive discounts, so everyone gave her a lovely title-"God of Shopping". In English, her homonym is "My God" who buys with God and always buys the right goods.

Becky Li's name comes from sophie Kinsella's book The Fantasy World of Shoppers. Becky Li, a woman who loves fighting, finally obeyed the order and became an excellent shopping guide.