Why is the Spring Festival booming? What's the meaning?

The Year of the Rabbit is advancing by leaps and bounds, and the opening year is booming.

Looking back on the past Spring Festival Golden Week, the consumer market is full of vitality, consumer demand continues to be released, and the consumption boom is further boosted. Tourism, restaurants, movies and other consumer areas have ushered in a consumption climax, and the "fiery red" trend of consumption vividly reflects a vibrant China.

The new atmosphere of "fiery red" consumption in the Spring Festival witnessed the consumption upgrade. The Spring Festival Golden Week has always been an important period for China's high consumption enthusiasm. With the steady development of China's economy and society as a whole, the consumption during the Spring Festival is constantly witnessing the consumption upgrade in China.

During the Spring Festival holiday this year, the red tourism market in various places continued to heat up, and tourists came to the revolutionary holy land one after another to draw spiritual strength and build a patriotic foundation with the expectation of the new year. Since the Lunar New Year, JD.COM's hourly sales have increased by 90% compared with the same period of last year, and gift box sales have exceeded 50%. The instant consumption mode of "online ordering, 1 hour delivery of new year goods to home" has become the mainstream choice of more and more consumers. According to the rookie data, from 65438+ 10 to 19-24, five cities including Shanghai, Hangzhou, Guangzhou, Shenzhen and Suzhou welcomed delivery and receipt at the same time. There are countless red tourist circles, and the popularity of online consumption is bursting. The consumption during the Spring Festival is "fiery red", showing a vigorous development of "China".

The huge connotation of "fiery red" consumption in the Spring Festival reflects the market potential. All enthusiasm will not be without reason. Behind the booming consumption during the Spring Festival is the stable development of China's economy and the obvious improvement of people's living standards.

In 2022, the GDP12120.7 billion yuan, calculated at constant prices, increased by 3% over the previous year; The per capita disposable income of the national residents was 36,883 yuan, a nominal increase of 5.0% over the previous year, and a real increase of 2.9% after deducting the price factor. The huge potential of the consumer market and the strong purchasing power of the public need to be released urgently. According to the data of VAT invoice issued by State Taxation Administration of The People's Republic of China, China on 27th, the sales revenue of consumption-related industries in China increased by 12.2% compared with last year's Spring Festival holiday, and increased by 12.4% on average compared with 20 19 Spring Festival holiday, which maintained a steady growth trend in general.

The consumption window reflects the development connotation. Under the new development pattern of "double circulation", the advantages of domestic super-large-scale market are constantly highlighted, and the potential is constantly released, which is leading the China economic giant to be stable and far-reaching.

Spring Festival consumption is "fiery red", which shows its development advantages.

Data show that during the Spring Festival holiday this year, there were 308 million domestic tourists, up by 23. 1% year-on-year, returning to 88.6% in the same period of 20 19. Domestic tourism revenue was 375.843 billion yuan, up 30% year-on-year, and 20 19 recovered to 73. 1%. As of 2/431October 25th, the total box office (including pre-sales) of Spring Festival in 2023 (from October 25th to October 27th, 65438+/kloc-0) exceeded 5 billion yuan.

The hot market and red orders reflect a strong festive atmosphere and strong consumption vitality. The "fiery red" consumption during the Spring Festival reflects the steady and positive trend of China's economy, which is undoubtedly supported by the higher quality and more sustainable development brought by the strong institutional advantages. The key to giving full play to the institutional advantages and gradually forming the distinctive features of China's high-quality and high-efficiency "ruling" lies in the unparalleled strong leadership of China's * * * production party and its unremitting struggle for people's happiness and national rejuvenation.

Strong flavor, popular, a good start. This year's Spring Festival is the first Spring Festival after China's epidemic prevention and control has entered a new stage. The "wave of returning home" and the stimulus policies introduced by various places have added more "fiery red" power to the consumption of the Spring Festival. People get more and more sense of touch and happiness in the "fiery red" picture of Spring Festival consumption, and they will inevitably understand more and more that "a flowing China is full of vitality for prosperity and development".