Mid-Autumn Festival shopping mall activity plan book

Mid-Autumn Festival shopping mall activity plan book

With the passage of time, the hard work has come to an end, and we will be exposed to new knowledge, learn new skills and usher in new work goals. Let's make a plan for our future work. I believe many people will find it difficult to write a planning book. The following is my collection of Mid-Autumn Festival shopping mall planning books for your reference, hoping to help friends in need.

Mid-Autumn Festival Mall Activity Plan Book 1 1. Theme: Meet in Autumn.

Second, the slogan of the event: "Gold" means happiness, and "Gold" means colorful.

Third, target audience: consumers.

Four. Activity time: August 23rd, xx to September 22nd, xx.

Verb (abbreviation of verb) Activity purposes: 1. Mid-Autumn Festival, one of the three traditional festivals in China, takes the Mid-Autumn Festival as an opportunity to further publicize the overall image of the enterprise and improve its reputation by planning a series of activities; Secondly, with the coming of Mid-Autumn Festival, we plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales.

Activity mode of intransitive verbs

The first weight; Consumption has a "ceremony"

During the activity, jewellery and gold are purchased in 500 yuan or gold bars are invested in 50g, and a key chain with the moon is presented. Moon Keychain has various shapes and exquisite production, and it is best to have greetings such as happy Mid-Autumn Festival, long health and happiness, and peace is a blessing.

Operating instructions: (1) Keychain is customized by the store according to the expected sales volume, and each cost is controlled at two yuan; (2) It is best to have a brand on the key chain. Eligible customers take the commodity guarantee to the gift distribution office to collect it, and stamp the guarantee after receiving it.

Second; Tuan Tuan Yuan Yuan

With the guarantee, you can take a 7-inch family photo as a souvenir when you buy jewelry gold 1000 yuan or invest gold bars 100 grams.

Time (Mid-Autumn Festival), location (Zhongjindian), (co-organized by a Kodak studio)

Operation instructions (1) live scenery, create Mid-Autumn Festival atmosphere, or decorate modern reunion and festive scenes; (2) Incorporate the brand into the store, and you can think of Admiralty when you see photos in the future.

Third; Dream circle "ten points" snapped up

Time-limited purchase, the purchase time is ten minutes. During the purchase time, the jewelry gold will be given a discount of 2 yuan per gram, subject to the cashier's settlement time. When the store plays certain music, the purchase begins, which will help you realize your dream!

Operating instructions: (1) Don't tell the specific snapping time in advance to ensure the order at the scene; (2) set up a snap-up area and publicize it; (3) Gold bars do not participate in this activity.

Fourth; Catch the "sheep"

During the activity, if you buy jewelry gold 1000 yuan or invest gold bars100g or more, you can enjoy a discount of 8 1.5 if you buy any one-price goods at the cartoon gold counter with patent characteristics of "Happy and Big Big Wolf".

Operating instructions: consult the counter staff.

Seven. Venue layout and publicity

1, outfield layout

Hang five cage lights, put a pair of Mid-Autumn Festival couplets, put a table with activity leaflets on it, put a pair of X-shaped brackets on each side of the table to carry out this activity, and arrange someone to be responsible.

2. Infield layout

(1) Set up special counters for Mid-Autumn Festival, such as golden moon cakes, set up guiding signs and display them in various ways, giving people a sense of richness.

(2) Launch Mid-Autumn Festival commodity combination sets (gold bars) and classify products, such as 5000 yuan, 10000 yuan, 15000 yuan, etc.

(3) Place commodity gift boxes and exquisite wrapping paper at the checkout counter (to serve gift customers)

Step 3 publicize

(1) Add autumn activities on the LED display;

(2) Scroll the screen at the store head and play the details of the activity circularly;

(3) Invite new and old members to convey the golden autumn activities;

(4) In the pre-event sales, the sales staff widely publicized the Golden Autumn event;

(5) Make a special leaflet page for this activity;

(6) Arrange employees to send orders in crowded squares at night to increase publicity;

(7) Preheat the market through newspapers or radio in advance for this activity;

(8) Building planning beside the railway station;

(9) Media publicity content;

(10) golden autumn special commodities (golden moon cakes, Mid-Autumn Festival gold stamps, etc. ) listed for sale;

(1 1) ternary golden autumn related activities;

(12) Time and place of this activity.

Eight. Activity budget

1, active key chain to be determined

2, family photo 7 inches each 7 yuan.

3. Five lamps to be determined

4. A couplet to be determined

5. Event promotion X displays a pair of 70 yuan (don't display 30 pairs).

6. The number of pages of the activity flyer is to be determined.

7. Newspaper or broadcast to be determined

Mid-Autumn Festival shopping mall activity plan 21. Activity purpose:

Mid-Autumn Festival, one of the three traditional festivals in China, is National Day and National Holiday. This activity is the Mid-Autumn Festival and the National Day. Mid-Autumn Festival revolves around the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three characteristics of Mid-Autumn Festival: reunion, affection and gifts, and impressing consumers with extremely human activities. The National Day chapter is based on Ode to Happy National Day and is divided into four series: Lucky, Affordable, Membership and Fashion. Through the national day series of commodity promotion activities, we will strive to win the peak of commodity sales, personalized word of mouth and price word of mouth, and truly penetrate our holiday market.

Second, the activity time:

20xx September 23rd -20xx 65438+1October 8th.

The National Day holiday ended on the 7th, and the Mid-Autumn Festival gifts and reunion dinner were all before the 6th, so the time of this activity was set at the above time.

Third, the theme of the event: "Happy Mid-Autumn National Day, Happy and Wonderful xx"

Fourth, the activity content: Mid-Autumn Festival: "Happy Mid-Autumn Festival, strong feelings."

"I am happy in xx, and my feelings are stronger."

1, 20xx Mid-Autumn Festival-Moon Cake Exhibition

Cool and Food Festival held "Celebrating Mid-Autumn Festival with Famous Mooncakes", focusing on launching new mooncakes with different characteristics and tastes from famous mooncake manufacturers.

2.20xx Nourishing and Health Products Festival

Mid-Autumn Festival has always been the peak season for the sale of health care products. Especially in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts after the large-scale publicity of health care products advertisements. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.

3.20xx Famous Wine and Specialty Exhibition

The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )

4. "Love from xx, Mid-Autumn Festival Ceremony"

Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )

National Day: "Ode to National Day Joy, xx Gifts Full of Joy"

1, Ode to Joy

The wheel of fate keeps turning, and gifts are given again and again!

Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

2. Ode to Joy and Affordability

During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits.

3. Ode to Happy Members

The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.

4. Ode to Happy Fashion

Fashion home textiles also give gifts, and happy coupons are sent non-stop!

Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages to prepare for the climax of the National Day wedding. )

Verb (abbreviation of verb) coordination of activities;

Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.

Operation office: provide site and pile.

Planning department: site layout, DM production and distribution, supervision and implementation of activities.

Sixth, DM

Making pages is 4K and 8P, and the cost is about 6000.

The specific content is subject to the overall arrangement of the company.

Mid-Autumn Festival shopping mall activity plan 3 I. The purpose of the supermarket Mid-Autumn Festival activity plan

Mid-Autumn Festival promotion in supermarkets is to promote the sales of supermarkets with the consumption of moon cakes, which is conducive to stabilizing existing customers and enhancing the image of supermarkets in business circles. It is estimated that the average daily sales will increase by 10%-20% during the promotion period.

Second, the supermarket Mid-Autumn Festival activities

1, buy Mid-Autumn moon cakes and give them to Coca-Cola.

Buy 100 Mid-Autumn Moon Cake and get 2 bottles of 355ML Coca-Cola. (Value 3.6 yuan)

Buy Mid-Autumn moon cakes above 200 yuan and get 2 bottles 1250ML Coca-Cola. (Value 9.2 yuan)

300 yuan started to buy Mid-Autumn moon cakes and gave two bottles of 20xxML Coca-Cola. (Value 13.6 yuan)

2. Gift baskets: 298 yuan respectively, 198 yuan, 98 yuan.

298 Yuan Gift Basket: Seven-Star Smoke+California Fun+Value 80 yuan Mid-Autumn Moon Cake+Melamine.

198 yuan Gift Basket: Double Happiness Smoke+Harvest Dry Red+Value 60 yuan Mid-Autumn Moon Cake+Brain Relaxation.

98 yuan Gift Basket: 40 yuan Mid-Autumn Moon Cake +20 yuan Tea+California prune.

3. On the day when the single ticket is full of 59 yuan, you can go to the activity area to buy darts and prizes at will; Full of 99 yuan, you can buy two darts prizes; Full 129 yuan, won 3 darts. The gifts are mainly moon cakes.

Third, the supermarket Mid-Autumn Festival activities planning-supermarket layout

(1) Outside the supermarket

A, do Mid-Autumn Festival publicity above the free parcel delivery cabinet;

B, protect the shelf, wrap the wall column, and paste some holiday color pages to create momentum;

C, in the square, you can hang balloons and pull them vertically;

D. Hang the banner "Happy Mid-Autumn Festival in the supermarket" at the entrance.

(2) In the supermarket

A. Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere;

Hanging the flag provided by Coca-Cola Company in the whole supermarket;

C, in the moon cake area, the publicity of "Millennium Good Gift" is put in the background and two columns; Coca-cola's promotional materials are posted on both sides;

D. Red lanterns are hung in the moon cake area.

Four, the supermarket Mid-Autumn Festival activities-activity costs

Mid-Autumn Festival series gifts: 60,000

Layout fee inside and outside the scheme: 8000 yuan.

Mooncake fee: 60,000 yuan

* * *: 65,438 yuan+280,000 yuan.

Five, the supermarket Mid-Autumn Festival activity plan-work arrangement

1. The Marketing Department and Art Group are responsible for the specific design of indoor and outdoor layout. What the company can do, the art group is responsible. If it can't be made, the art group will contact other units to make it, and the final typesetting will be completed by the art group. The administration department is responsible for coordinating the procurement work; The scheduled indoor layout was completed on August, 2008 18.

2. The purchasing department is responsible for introducing mooncake manufacturers, and each manufacturer will charge promotion fees above 800 yuan. At the same time, it is responsible for formulating the moon cake price and market research plan, and completing the relevant plan before August 8.

3. The Engineering Department shall arrange personnel to be responsible for the power supply arrangement and lighting installation on site, which shall be completed before August 18.

4. The loss prevention department is responsible for the loss prevention and theft prevention in the supermarket.

The fresh food department is responsible for making exquisite moon cakes.

Planning scheme of Mid-Autumn Festival activities in shopping malls

Activity theme: enjoy the moon, eat cakes and entertain the Mid-Autumn Festival.

Activity time: 20xx.9.619: 00 —— 21:00.

Venue: lawn on the left side of the complex building (opposite to the construction building)

Activity conception: full moon, far home, round people.

1 enriched the communication between students, created a reunion atmosphere, experienced the theme of Mid-Autumn Festival, and * * * shared the happiness of Mid-Autumn Festival.

2 further strengthen students' collective concept, cultivate team consciousness, and show students' personal talents.

Activity preparation: Hu Chunyan is responsible for purchasing moon cakes, fruits and snacks; Huang Zhihong is responsible for borrowing digital cameras; Zheng Sufang numbered the prizes (towels, chess, paintings, etc.). ) for those who have been punished in the activity and have outstanding performance in lantern riddles and Latin song competitions to choose at will.

Activity flow:

One: enjoy the moon, distribute moon cakes and feel the beautiful meaning of Mid-Autumn Festival (you can call your family and express our best wishes).

Two: Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival (Li Jing is in charge). At the same time, please talk about the previous Mid-Autumn Festival and share happiness and fun with your classmates.

Three: Interactive games

1. Hit seven times to count off from 1-99, but when someone counts a number containing "7" or a multiple of "7", it is not allowed to count off. Pat one person on the back of the head, and the next person will continue to count off. If someone gives the wrong number or shoots the wrong person, they will be punished (to tell the truth, the punished person will randomly choose one classmate of each sex and ask them to ask questions and answer them sincerely; Or accept any questions from other students, choose three questions and answer them sincerely. Choose between the two. The host can appropriately ask the questioner to ask more targeted questions)

At the beginning of the whole activity in idioms solitaire, everyone formed a circle. At the beginning of this game, the host chooses a person to start saying the first idiom, and then goes on one by one in clockwise order. If the last word of the last person's idiom is the first word, (for example, if I say "Four Happiness and Getting Rich", you should say an idiom that starts with wealth, such as having deep pockets, and anyone who can't say it within 10 second or 20 seconds will be punished (punishment: let everyone run for one to three laps, and in the process of running again, the host will say several instructions. For example, if the host says stop, you have to stop, saying that if you want to bark like a cat, you have to walk like a zombie. )

Four: solve riddles on the lanterns (attached: the title and answer are attached)

1 concentric reform guess a word for the motherland. A new moon shines on the branches, and two stars hang in landlite. My heart has decided not to guess a word in the future. Don't lift others too high, so that people can't guess a word.

1 You can't type three words before dark. Dark clouds can't cover the sun. 2.3. I forgot to type seven words in my childhood. 4. Type seven words. As the saying goes, 1. 5. Rolling shutter door, humanity, after the rain clears, type seven words. 1.6. Two-color eggplant is playing with six words. 7. Push away and play with a word. 8. All sides are ventilated, and a six-character is typed. 9. A good pilot must fly to Mount Everest to play a Tang poem. The word "Western War" is 12. Beijing 13 Beat an animal at midnight. Roll up the blinds. Fight again after the rain clears. As the saying goes, watch the fallen flowers every night and make a polite expression.

Five: Rag game (or personality performance)

At that time, male and female students will be randomly divided into two groups and do it face to face. After one group gives a program, the other group gives a program, mainly pulling songs, and of course other programs can be performed (please pay attention to promoting the atmosphere of the activity)

VI: Activity fee

1 The cost of mooncakes and fruits will be completed by Hu Chunyan as soon as possible.

Part of the bonus was left over from last year, and the other part should be bought separately.

VII: Activity Organization and Logistics Services

Huang Zhihong, Tan Shuiping, Zheng Su

1 Bai Busy 2 Tomorrow's meeting, goodbye 3 Adults don't forget villains. What you lose, you will gain. Open the window and speak frankly. 6 black and blue, 7 stands, 8 stands. You won't resist. Once you climb to the top, you will see 10 cripple 1 1 certificate 12 swallow 13 Frankly speaking. 14 thank you.

Mid-Autumn Festival shopping mall activity plan 4 I. Activity purpose:

Mid-Autumn Festival, one of the three traditional festivals in China, is National Day and National Holiday. This activity is Mid-Autumn Festival and National Day. Model essay on the activity planning scheme of Mid-Autumn Festival shopping center. Mid-Autumn Festival focuses on the main line of Mid-Autumn Festival, fully highlighting the three characteristics of Mid-Autumn Festival reunion and family gifts, and impressing consumers with very human activities. The National Day article focuses on the joy of National Day and is divided into four series of lucky and affordable member fashions. Through the National Day series of commodity promotion activities, we will strive to win not only the peak of commodity sales, but also the personalized word-of-mouth and price word-of-mouth, and truly deepen our holiday market.

Second, the activity time:

20xx September 23rd 20xx 65438+1October 8th.

The National Day holiday ended on the 7th, and the Mid-Autumn Festival gifts and reunion dinner were all before the 6th, so the time of this activity was set at the above time.

Third, the theme of the event:

Happy mid-autumn national day, happy and wonderful xx.

Four. Activities:

Mid-Autumn Festival: Happy Mid-Autumn Festival with strong feelings.

Joy is in xx, and family ties are stronger.

1, 20xx Mid-Autumn Moon Cake Exhibition

Combined with the food festival, the Mid-Autumn Festival famous moon cakes joint exhibition was held, and new moon cakes with different characteristics and tastes from well-known moon cake manufacturers were launched.

2.20xx Nourishing and Health Products Festival

Mid-Autumn Festival has always been the peak season for the sale of health care products, especially after the large-scale promotion of health care products advertisements in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts. On the other hand, because health care products have considerable profit margins, suppliers should make considerable efforts in promotion, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.

3.20xx Famous Wine and Specialty Exhibition

The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Model essay on the activity planning scheme of Mid-Autumn Festival shopping center. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )

4, xx to send family, Mid-Autumn Festival gifts.

Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )

Mid-Autumn Festival shopping mall activity plan 5 I. Activity purpose:

Mid-Autumn Festival revolves around the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three characteristics of Mid-Autumn Festival: reunion, affection and gifts, and impressing consumers with extremely human activities. Through the Mid-Autumn Festival series of commodity promotion activities, we will strive not only for the peak of commodity sales, but also for personalized commodity reputation and price reputation, and truly deepen our holiday market.

Two. Activity time: September 24th, xx-September 30th, XX. Because this Mid-Autumn Festival is within a week, the time of this activity is set at the above time.

Third, the theme of the event: "Spend a good full moon, get together, give gifts, and have a happy Mid-Autumn Festival."

Fourth, the activity content: "Happy Mid-Autumn Festival, strong feelings"

1, XX Mid-Autumn Festival-Moon Cake Exhibition

Cool and Food Festival held "Celebrating Mid-Autumn Festival with Famous Mooncakes", focusing on launching new mooncakes with different characteristics and tastes from famous mooncake manufacturers.

2, "Hualien to send affection, Mid-Autumn Festival ceremony"

Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )

3. Ode to Joy

The wheel of fate keeps turning, and gifts are given again and again!

Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

4. Ode to Joy and Affordability

During the Mid-Autumn Festival holiday, super shocking prices are launched every day. Holiday decorations make customers feel tangible benefits.

5. Ode to Happy Members

The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.