Qiaqia solar terms advertisement

The veteran of the melon seed market in Hefei, Anhui Province just created a new era of bagged melon seeds, broke through the traditional roasted seeds and nuts technology, made secret recipes, and created an inexhaustible "cha cha Xiang". From then on, Huizhou crafts developed and became the leading brand in melon seed market. However, due to the low entry threshold of melon seed industry, there is a large demand space for leisure tourism market in recent years. Some old Huizhou merchants, such as Xiao Liu and Fool, also took this opportunity to rally. Encouraged by the success of qiaqia, some foreign small and medium-sized brands have also taken the step of marching into the whole country, showing a strong growth momentum, such as Haoda in Wenzhou, Zhejiang, and Linzheng in Lanzhou. Among these famous brands, Anhui's integrity performance is the most prominent. In many northern regions, the sales volume of Eslite has surpassed that of qiaqia, and the competition between the two brands has also become the focus of the roasted seeds and nuts industry. Imitate and follow, develop quickly and sincerely. Many practices in qiaqia can be regarded as industry classics, so it provides opportunities for later generations to imitate and emulate. The relationship with qiaqia is sincere, especially the relationship between Mengniu and Yili in dairy industry. The latter is the teacher of the former. The development of the former follows the footsteps of the latter, and the formulation of market strategy and tactics has a strong pertinence, which is mainly manifested in imitation and follow-up: First, the taste is similar, the price is the same, and it really becomes a substitute for qiaqia. One of the factors contributing to qiaqia's success is that it pioneered cooking techniques and refined a catchy slogan, "A hundred chefs try early, but it doesn't get angry when they eat". As Huizhou-style enterprises, their tastes are very similar, so the target population and the market are exactly the same, so it can be said that sincerity has become a substitute for qiaqia. In 200 1 year, Inner Mongolia, the main melon seed base in China, suffered from continuous rainy weather, and thousands of mature sunflower seeds were mildewed to varying degrees because they could not be picked, aired and dried in time, which seriously affected the quality of melon seeds. At that time, the supply of goods in qiaqia was very tight, and there were some problems in product quality. Taking this opportunity, we really skillfully played the quality card and achieved the success of 200 1 national market sales first. Sincere pricing is similar to that in qiaqia, so direct price war is not their main means of competition. At the same price, Chengxin Tong likes to show its good quality and low price by buying and giving promotions. Second, the imitation of packaging. Qiaqia is the first roasted seeds and nuts enterprise in China that uses paper bags. Its fashionable and environmentally friendly packaging perfectly combines modern fashion trends with traditional culture. In addition, the packaging design is rich in traditional colors. The design of Chinese vertical envelope, the handwritten characters with rich folk customs and a legendary story about the birth of "Cha Cha" make the whole product reflect a simple, eye-catching and elegant cultural style. On this basis, Zhen Zhen took the lead in adopting plastic paper packaging, with light gray tone. The pattern design is similar to that of qiaqia, but the color matching is more fashionable and casual. Third, qiaqia culture card, sincerely scratch the prize card.