The theme of solar terms and heavy snow activities

The last month of 2022 is coming soon. Have all the sales targets set at the beginning of the year been achieved? No matter what the result is, we can seize the month of 65438+February and finish the year-end sprint. Sixun 65438+ February marketing calendar helps you seize the good opportunity of year-end promotion! Theme of the event: heavy snow activity time: 65438+February 7 Recommended functions: limited time discount, full purchase and reduction, applicable categories of coupons: the "heavy snow" in the supermarket industry, catering industry and clothing industry marks the official start of the mid-winter season. Merchants can combine the festive atmosphere of "heavy snow" to improve the turnover rate and sales volume through various marketing activities. For example, Shang Chao and the catering industry can launch the limited-time discount activities of nourishing foods such as fish, meat and hot pot balls with the theme of "dispelling cold and warming the body" to attract consumers' attention. The clothing industry can do some special activities with the theme of "keeping warm", such as combining down jackets and scarves, packaging a price, coupons and other marketing to promote sales. Theme: Carnival Double Twelfth Activity Time: 65438+February 1- 12 Recommended Features: Pre-sale deposit, spike, bargain. Suitable category: the annual double 12 carnival shopping festival in the whole industry is a rare stunt marketing node. The most important carnival promotion week at the end of the year can not only attract consumers, but also play a promotional role. During the "Double Twelve" activities, merchants can use marketing methods such as pre-sale of deposit and spike to warm up their activities in advance, or set up related interactive marketing activities, such as bargaining and group activities, to initiate new interactions and achieve drainage effect. At the same time, it increases the interest, improves the user's sense of participation, and realizes the subtle exposure of the brand. Theme: Winter Solstice Activity Time: 65438+February 22nd Recommended features: group solitaire, lucky turntable, sharing courtesy. Suitable categories: Winter Solstice in catering industry and clothing industry means the coldest moment. Merchants can use the traditional festival of "winter solstice" as a gimmick to remind people to pay attention to health and keep warm, and launch related marketing activities. For example, the catering industry can launch a series of health packages to attract more consumers through group solitaire promotion. The clothing industry takes warmth as a selling point, and launches online and offline activities such as holiday sharing courtesy and lucky turntable to increase brand exposure. Theme: Christmas Eve/Christmas Activity Time: 65438+February 65438+August-25th Recommended Features: Discount Package, integral mall, Price Category: Christmas activities in the whole industry are also a festival with strong atmosphere. Merchants can promote activities with "Christmas" as the theme, and use preferential packages, integral mall and one-price categories for marketing. For example, set up Christmas-related gift boxes, sell them in the form of preferential packages, and combine brand features with festivals for marketing to enhance the interest of activities and increase sales. Offline stores can do activities online to drain customers, buy Christmas hats or safe fruits, and quickly drain customers. Theme: New Year's Eve/New Year's Day Activity Time: 65438+February 31-65438+1October 3 Recommended features: live spike, limited time discount, bonus lottery suitable for categories: New Year's Eve is a hot spot in the whole industry every year, and it is also the best marketing opportunity for physical stores. Online shopping malls and offline stores can dress up as the atmosphere of the New Year and carry out corresponding promotional activities. For example, with the theme of "New Year's Eve", start the live spike activity; Online and offline, you can also set special prices for some goods at the same time, and limited-time discount will attract more consumers to stock up. All right! 65438+February marketing hotspot ends here. Merchants can flexibly combine marketing planning with corresponding hot spots according to their own actual situation. Sixun also has industry-wide marketing tools to help businesses market and improve the efficiency of business decision-making!