What color scheme does the poster look good? How to match the poster colors? Color matching scheme in poster design

What color does the poster match? The color of the poster can match purple. With purple, it is conspicuous, clear at a glance, and very eye-catching. It can go with blue. It can also be paired with light gray or red, which is very nice. What color scheme is the most eye-catching in WeChat poster marketing? Color matching 1, warm tone. That is, the collocation of main colors such as red and orange can make the picture show a warm, warm and warm atmosphere. 2, cool color. That is, the combination of cyan, green and purple makes the picture appear quiet, Leng Yan and elegant. 3. Contrast tone. That is, colors with completely opposite colors are matched in the same picture. For example, red and green, yellow and purple, orange and blue can all produce strong visual effects and give people a bright and vivid feeling. Of course, if the contrast color is not called well, it will be counterproductive and produce tacky and dazzling adverse effects. This requires us to grasp the important principle of "great harmony and small contrast", that is, the overall tone should be unified and harmonious, and there can be some small strong contrast in local areas. Conservative colors such as blue, crimson, brown and green, plus gray or darker colors, can express traditional themes. For example, whether green is solid color or dark color with gray can symbolize wealth. Hunting green with thick gold, or deep red or black, indicates stability and wealth, representing permanence and value. There is no contrast color in the gloomy beauty of gray purple, and the combination of red, purple and gray can show soft beauty. The brightest colors usually have primary colors. Represents the sun, vitality and eternal movement that brings life to everything. When white is added, its bright characteristics will increase, resulting in a particularly dazzling overall effect. A contrasting color scheme, like its complementary color purple, contains vitality and action. {Elegant tones will use only the lightest brightness. For example, a little white will form powder, and this color will bring a warmer feeling. Rice tones can understate the classical noble temperament and give people an elegant impression. Classical tones have the meaning of power and authority. Strong royal blue is the middle decorative color of any classical tone. It is too eye-catching, even if it is matched with other colors, it will not be inferior. Classical tone expresses truth, responsibility and trust, because it is close to green, so it will arouse the feeling of permanence, stability and strength. The color that expresses vitality must include red, and red is the best spokesperson for "sports". Red plus the complementary colors of yellow and green can better express vitality and fully show enthusiasm and vitality. Sea blue is one of the most popular colors. Coloring with this color can be interpreted as a reliable and trustworthy color. When navy blue is emphasized by red and gold. It will become less serious. But it still expresses a firm and powerful feeling. Pink stands for romance, and pink is bright red by adding different amounts of white to red. Like red, pink will arouse people's interest, but it is softer and quieter. Romantic color design can use pink, lavender and pink (slightly pink), which will make people feel soft and elegant. What is "popular" today may be "out of date" tomorrow. The popular color scheme looks comfortable, but it has an eye-catching effect. For example, yellow-green is a good example. Eye-catching colors are suitable for youth, vitality and unusual things. Another example: Yellow-green or yellow-green and red are excellent contrast of colors. In any stressful environment, as long as it is matched with some bright shades of gray-blue or light blue, it will create a peaceful and quiet effect. Among them, the light blue color design will give people a sense of peace of mind, directly with the "chill" of bright colors, which can maintain a sense of peace and tranquility. Purple gives off a strange smell, so it can create a wonderful effect. Purple with various saturation and brightness, with orange and green, is the best spokesperson for excitement and novelty. If purple is matched with yellow-green or yellow-orange, the color tone is out of place, weird and vulgar, but if it is matched, it can show a strange and weird feeling, which makes people stop to appreciate. The dark and bright red-orange color is called Songkhla color. We often use it to combine and design bright, warm, energetic and simple colors. This color has a faint warmth, just like polished bronze ware. When matched with white, it will give off a brilliant natural light. Earth tone is reminiscent of a leisurely and comfortable life. Orange is often used when the color scheme wants to express friendliness. This color tone is open, easy-going and energetic, which can create an equal and orderly atmosphere, but there is no strong and dominant domineering. Orange and its adjacent colors are often used in the food industry, because such colors give off "the taste of food". Grey or black series can symbolize "occupation" because these colors are not so individualistic and have a sense of moderation. Gray is actually the best background color of bright red or orange. These lively colors and low ash can make the original heat a little more subtle. Although gray is not exciting, it is practical and conveys a real and serious atmosphere. (1) colorless design, no color, only black, white and gray. 2 conflict color design, matching a color with the color on the left or right of its complementary color. (2 colors) 3 Monochrome design, which matches a color with any or all of its bright and dark colors. Recommended reading: Get rid of color panic together! Starting from the basic color, ⑦ complementary color design, using completely opposite colors on the color circle. 8 neutral color design, adding a complementary color of one color. How to match the poster colors? Poster design color scheme Poster design color scheme 1. Achromatic color color matching The so-called achromatic color color matching refers to the color matching of black, gray and white. This color matching method has fewer opportunities in daily life. Because of the lack of color matching, it presents a dull and lifeless feeling. Therefore, achromatic color color matching is a weak color matching method. The sense of value is classified in the advanced range, which is more suitable for high-priced products such as high-end clothing, fine products, jewelry and automobiles, and is used for avant-garde and extreme products. 2. achromatic color color matching Choose any color to match with black, gray and white, which is called achromatic color color matching. When you can't find a suitable color scheme, you can consider using black, gray and white, because this color scheme is the most stereoscopic, complete and unquestionable. It is easy to lead to the advanced color matching of black, gray and white: 3. Similar color matching with similar colors is the so-called similar color matching. Contrast color matching is the use of contrast colors to match, and the three vertices of a triangle are composed of three primary colors (red, yellow and blue), which are mixed with each other, giving people an avant-garde, bright, cheerful and popular feeling. Young people suitable for restaurants. 4. Same color matching is not only a color-based color matching, for example, the color matching of three primary colors is a high color matching, and pink with purple is a bright color matching, which belongs to a medium color matching. Chroma color matching is a very lively and flexible color matching method. 5. Brown color scheme: Brown is an easy color to match among all colors, so here is a special introduction to the brown color scheme. Its color matching method can be dark brown with light brown, light brown with dark brown or with red, orange, or black gray. If white is blue-black, dark purple with dark coffee is not only a color scheme of chromaticity, but also suitable for teahouses. Poster design color matching skills: 1. Use a color. Here, first choose a color, and then adjust the transparency or saturation (in layman's terms, lighten or deepen the color) to generate a new color for the poster. This looks uniform in color and layered. 2. Use two colors. Choose a color first, and then choose its contrast color, so that the whole page is rich in color but not expensive. 3. Use a color system. Simply put, it is to use a sensory color, such as light blue, light yellow and light green; Or khaki, khaki, khaki. The method of determining color varies from person to person. 4. Use black and one color. For example, a red font with a black border feels "jumping". In short, poster design can determine the warmth and coldness of colors according to the theme of your poster design. For example, for office work, choose some cool colors, which are more capable and concise, and for festivals, choose warm colors and bright colors.