What is the function of clothing store window?

The window of clothing store is a comprehensive art form that introduces and publicizes goods with clothing as the main body, background as the foil and various artistic effects. If the window with distinctive theme, unique style and harmonious tone can be combined with the overall style of the store, the overall image of the store can be improved. Clothing store windows usually have the following functions: 1. Many functional windows, such as attracting customers and exploring consumers, are not only important advertising forms, but also important means to decorate clothing stores. ? A shop window with novel concept, distinct theme, harmonious tone and rich personality forms a three-dimensional picture with the architectural structure and internal and external environment of the whole clothing store, which can beautify the store and beautify the city. Regularly updating the display content, combining with the vivid display of fashion topics, and creating a window with a theme commodity atmosphere can attract consumers' continuous attention. 2。 Display clothes to stimulate interest in buying; Displaying the important clothes selected by the merchants in the window, and placing the best-selling goods or new products in a conspicuous position according to the customer's interest and the change of solar terms can not only give the customers an overall image of the merchant's project, but also give them a sense of freshness and intimacy, which will arouse their attention and interest in the clothing store. At the same time, the display in the window reflects the style and taste of the clothing store. 3。 The decorative art, national style and flavor of the times in the window can not only make customers have a good impression on the clothing store, but also arouse their beautiful reverie about things, thus promoting their desire to buy. 4。 Strong confidence window directly or indirectly reflects the reliable quality and reasonable price of goods, which can not only improve the enthusiasm of customers to buy goods, but also enhance their purchasing confidence, so as to make purchasing decisions as soon as possible.