Planning concept of exhibition activities

Even in the information age, exhibitions can still be an important way to show companies and their brands. If you want to plan a wonderful exhibition, then a rigorous and meticulous exhibition planning is essential, and the planning idea of exhibition activities is mainly divided into three steps: first, determine the planning theme of exhibition activities, then set up the planning process, and at the same time clarify the central ideas and problems of exhibition activities planning.

1. Determine the planning theme. What are the attractions of the planned exhibition? What can make the audience curious and eager to know? These are all to make clear and determine the planning theme of the exhibition activities, and then start thinking about the process of the exhibition activities, to know whether you are overweight or not, and what you really need to know.

2. Establish a planned activity flow. The exhibition activity plan can be divided into several parts and classified according to the theme, time and type. The divided part should focus on the theme and ultimately guide the audience to understand the whole exhibition. All the scattered parts must be interrelated and coherent into a complete exhibition.

3. Make clear the central idea and problems, understand why each part should be planned, what contribution does it make to the central idea of the activity, and how is it different from other parts? What do you want the audience to communicate most and what do you want the audience to know? These central ideas and problems should be clear when planning exhibition activities.