Why did alcoholic liquor fall?

The reasons for the sharp decline in alcoholic liquor revenue and the bleak performance in the third quarter mainly include intensified market competition, single product structure and improper marketing strategy.

First of all, the intensification of market competition is one of the important reasons for the decline in alcoholic liquor revenue. With the increasingly fierce competition in liquor market, more and more brands join the market, which makes the market competition more intense. As an established liquor enterprise, Jiugui Liquor is also facing the competitive pressure from other brands, and its market share is gradually eroded.

Secondly, the single product structure is also one of the reasons for the decline in the performance of alcoholic liquor. At present, the main income source of alcoholic liquor still depends on the high-end liquor market, and the competition in this market is also the fiercest. At the same time, Jiugui Liquor is relatively less in product innovation and lacks new product lines to attract consumers, which leads to its market share being gradually seized by competitors.

Finally, improper marketing strategy is also one of the reasons for the decline in the performance of alcoholic liquor. In the increasingly fierce market competition, the influence of marketing strategies on brands is becoming more and more important. However, alcoholic liquor has relatively little investment in marketing, and lacks effective marketing means and channels to attract consumers, which leads to its market share being gradually seized by competitors.

Product honor and product characteristics

On July 0, 2008, the former General Administration of Quality Supervision, Inspection and Quarantine approved the implementation of geographical indication product protection for "Jiugui Liquor". During the autumn sugar and wine party on 20 17, Jiugui Liquor won the honorary title of "Model of Famous Cultural Liquor in the New Era". In the same year, Jiugui Liquor won the title of "20 17 China Sub-high-end Liquor Model Brand" at the 3rd Liquor Industry President's Grand Meeting.

On July 27th, 2020, Jiugui Liquor was selected as the second batch of geographical indication protection list in Central Europe. From June, 5438 to February, 2022, Jiugui Liquor ranked 38th in the 2022 Hurun China Food Industry 100 Top List.

Jiugui Liquor is made from sorghum, glutinous rice, rice, wheat and corn. Transparent color, rich aroma, sweet and round entrance, mellow and full, harmonious flavor and long aftertaste.

Baidu Encyclopedia-Jiuguijiu