Distortion and creativity of fonts

Font is the core part of visual expression.

In the process of font design and presentation, we need to follow three principles: readability, artistry and the unity of form and content.

There are three ways about font deformation and creativity:

1, make rules. That is, the writing rules of fonts are unified, so that fonts are unified. For example, horizontal thin vertical thick, horizontal thick vertical thin, straight and so on are all rules when writing in different fonts.

2. Tensile deformation. When writing strokes, you can deform and stretch strokes such as skimming, pressing, pointing, lifting and hooking as needed.

3. Add symbols. Symbols added to fonts include color blocks or graphics.