What cultural elements can be used in tea packaging design?

Zhonghui Design (professional packaging design company) answers:

The importance of tea packaging design is self-evident, which can determine the image of tea brand and consumers' cognition of product quality. Therefore, when designing suitable tea packaging, the following aspects need to be considered:

Positioning and target market: first, determine the target market, competitors and positioning strategy of the product, so as to better design the packaging according to the needs of consumer groups. For example, if your tea is for middle-aged and elderly people, you can consider using stable and elegant design elements, while if you are young, you can choose avant-garde and novel packaging forms.

Texture and packaging materials: under the premise of protecting the quality and freshness of tea, different packaging materials can be selected to present different textures, such as cellulose films, aluminum foil bags, porcelain cans and so on. , improve product quality. At the same time, high-quality tea products using high-end packaging materials will show their value better.

Colors and images: Colors and images on tea packaging are very important design elements. In the design process, we can consider the real elements related to tea culture, such as green, wood grain, different shades of leaves, or flowers, plants and other elements homologous to the tea varieties expressed in the package. After matching with the iconic colors different from the common colors in the market, consumers can quickly identify and look back.

Text effect: concise and clear copy can often convey the information that designers want to express better than complex language, and the amount should be appropriate. In order to emphasize authenticity, efficacy and effect, we can add something that caters to the current social hotspots and tea culture, and integrate dialectical and attractive core values into it.

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The above is the answer provided by Zhonghui Design (a professional packaging design company). I hope it will help you.