Design of festival solar terms badge

From the main media center of Beijing competition area, venues and facilities to the Winter Olympic Village where athletes stay, the "annual flavor" of China is everywhere, showing the breath of the Spring Festival, but this is only the tip of the iceberg of the "Chinese style" of the Beijing Winter Olympics.

"Whether it is venue construction, logo or landscape design, the Winter Olympics has integrated distinctive China elements in all aspects, highlighting the' Chinese style' everywhere." Yan Jiarong said, for example, the platform design of Shougang incorporated the "flying" element of Dunhuang frescoes, and the moment when athletes flew in the wind was as amazing as "flying".

The appearance of the National Ski-jumping Center is like the traditional mascot of China "Ruyi", which means good luck and is a good wish for athletes from all countries and regions to achieve good results. The National Speed Skating Hall is called "Ice Ribbon" and "Silk" is the cultural symbol of China. At night, the glass tube shaped like a ribbon outside the club is like a rainbow, giving people the romance of "dancing in the sky", and the blue-green main color in the venue reveals the artistic conception of China landscape painting; The national snowmobile sled center takes "dragon" as the creative element, and the track draws lessons from the design concept of the waterside promenade in classical gardens; The seven tracks of the National Alpine Ski Center are like white waterfalls, which make people appreciate the magnificence of "flying straight down to thousands of feet, and it is suspected that the Milky Way has set for nine days".

Yan Jiarong said that this "Chinese romance" is also reflected in the logo image and landscape design. The emblem of Beijing Winter Olympics is a clever combination of traditional calligraphy and ice and snow sports. Sports icons use ancient seal cutting to interpret the sense of strength of winter sports; The idea of the kindling lantern originated from Changxin Palace Lantern in the Western Han Dynasty, which is ingenious and environmentally friendly. The traditional twenty-four solar terms are also designed as a series of badges, which are used as admission signs for many venues.

As the home of athletes, Beijing Winter Olympic Village (Paralympic Winter Village) has completely adopted the design concept of quadrangles. "This reflects that China people attach importance to the cultural core of family harmony, and it is also highly compatible with the Olympic spirit of pursuing peace, unity and friendship." Yan Jiarong said that during the Spring Festival, the Spring Festival couplets and window grilles in Winter Olympic Village have been hung up, and activities such as jiaozi are indispensable.

"The Spring Festival is a time for family reunion. Together during the Spring Festival, we are also a family. " As BOCOG spokesman Zhao Weidong said, this Winter Olympics full of "Chinese style" will be a sincere and affectionate New Year gift from China to the world.