What are the poster design techniques? You must know these poster design skills.

What are the forms of poster design? The five forms of poster design are: in-store poster, investment poster, exhibition poster and plane poster.

Limitations of poster design:

Text restriction: Posters are for people who are far away and moving, so there should be less text than more.

Color restriction: Posters should have less than more colors.

Image restriction: the image of the poster should not be too detailed, but should be summarized.

Posting restrictions: it is not suitable to post in public places, but must be posted in designated places.

Color expression in poster design;

The stimulation of color has an important influence on people's psychology or physiology. In today's fast-paced life, in order to let busy people know the contents of posters in an instant, poster colors should use stronger contrast tones.

Therefore, color contrast is one of the commonly used expression techniques in poster design, and its purpose is to make the theme image as vivid as possible, quickly convey it to the audience in an instant and leave a deep impression. There are usually the following comparison methods: hue contrast, lightness contrast, cold and warm contrast, complementary color contrast and area contrast.

Color is the "soul" of posters, which should be symbolized and associated. For example, white can be associated with purity, sacredness and high quality, black can be associated with seriousness and shock, happiness and warmth, and blue can be associated with peace and tranquility. In short, only on the basis of fully understanding and mastering the use of colors can the designed colors play the role of internal and external echo and achieve the ideal publicity effect of posters.

These poster design tips you have to know 1. Understanding posters, also known as posters, is a medium for spreading information with a long history, from hand painting to printing. It is the most intuitive art form in the field of art design, which can display individuality and truly record the changes of the times. It is a silent propaganda, in which we can express the spirit or cultural spirit of a country, a nation and an era. Behind the rich visual language, unique personality style and creativity, poster art hides profound connotation. From the research point of view, poster, as a carrier of information dissemination, must be the most popular, typical, attractive and infectious cultural symbol at that time, reflecting the local social, political, economic and cultural connotation at that time. From the perspective of appreciation, it also contains the designer's unique creativity and artistic style, more like a mirror of the times, reflecting history and culture. Therefore, regardless of whether the poster design must have a very strong visual impact and artistic appeal, the basic elements of the poster design are eclectic. A successful poster picture should have a strong visual center, a novel and concise form, a unique artistic design style and distinctive design features, and a clear and eye-catching theme, so that people who see the poster can understand the information of the poster design in a short time. 2. The poster design 1 has a distinct theme. Every poster should have a specific content and theme, so the graphic language should also be combined with this theme, and should not be expressed at will, but should choose a suitable starting point on the basis of rational analysis and creatively express ideas with unique visual elements. 2. Posters with strong visual impact are generally set outdoors, and the advertising effect is closely related to whether the works can attract the attention of viewers. A work with strong visual impact will make people stop and pay patient attention to the content expressed in the work, thus leaving a deep impression and endless aftertaste. There are many ways to enhance the visual impact of the picture in graphic design, such as beauty, joy and sweetness. From the content, contradiction, space inversion and so on from the form. 3. Let the graphics speak: The graphic language in the poster strives to express the theme with profound connotation with the simplest and most effective elements. A good poster work, only after reading the graphics, can people quickly understand the author's intention. An excellent poster with rich cultural connotation should have certain cultural connotation besides successfully conveying the theme. Only in this way can we communicate with the viewer emotionally and spiritually, thus reaching a higher level. (such as the cultural spirit of the Chinese nation) 5. Without individuality, there is no art. Since ancient times, countless artists have tirelessly pursued the individualized expression of art, which has made them make great progress in artistic attainments. The personality of poster design is reflected in various aspects, such as the uniqueness of poster list, the novelty of graphics and the eye-catching layout form. 3. Precautions for posters 1. Posters must clearly indicate the location of the event and the main contents of the schedule. Some encouraging words can be used in the article, but the facts cannot be exaggerated. 2, the poster text requirements should be concise and clear, and the length should be short and concise. 3, poster typesetting can do some artistic treatment to attract the audience. How to design the poster? Can be designed with PS.

Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is to express advertising elements such as images, words, colors, layouts and graphics.

Combined with the characteristics of advertising media, a creative design activity or process of graphic art is carried out on the computer through relevant design software to express the purpose and intention of advertising.

Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a large-scale painting attached to the street wall and hung in the window to attract the attention of passers-by with its eye-catching picture.

In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters.