Traditional Culture Encyclopedia - The 24 Solar Terms - Moutai liquor circulation in 24 solar terms.
Moutai liquor circulation in 24 solar terms.
1.5 million bottles. According to the inquiry of official website of Kweichow Moutai Co., Ltd., in 2023, Maotai's 24-solar-term liquor will be in limited circulation, with each liquor limited to 3,000 bottles, accounting for1.5000 bottles. The limited distribution of Maotai's twenty-four solar terms liquor is based on brand strategy, market demand, capacity limitation, scarcity shaping and other considerations, which increases the scarcity and uniqueness of the product, thus improving the attractiveness and value of the product.
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