Traditional Culture Encyclopedia - The 24 Solar Terms - Where is the stage for the Spring Festival Evening?
Where is the stage for the Spring Festival Evening?
CCTV Spring Festival Gala, referred to as CCTV Spring Festival Gala or Spring Festival Gala, is a comprehensive literary evening held by CCTV every year on New Year's Eve to celebrate the New Year. Originated in 1979, officially opened in 1983, and was designated as a national project in 20 14.
Party background:
The Spring Festival Gala is the product of the combination of modern media and traditional folk customs, and its appearance is by no means accidental. During the period of 1979, CCTV recorded and broadcasted a teahouse-style party named "Spring Festival", which was directed by Yang Jie, director of Deng Zaijun and The Journey to the West. However, because 1979 has only 4.85 million TV sets, it has no social impact.
From 65438 to 0983, the TV industry in China entered a relatively stable and rapid development stage. The rapid development and popularization of TV provides technical premise and guarantee for the emergence of Spring Festival Evening. At that time, at the beginning of reform and opening up, people's material life gradually improved, but cultural life was always lacking, access to information was less, and entertainment methods were relatively simple.
Based on this, CCTV explained such a grand cultural event as the Spring Festival to the people of the whole country by TV, and presented a cultural feast for the people of the whole country.
The Spring Festival Gala has roughly gone through three stages: from the glory in 1980s, to the growth in exploration in 1990s, and then to the maturity and test in the new century. Fixed viewing time and relatively stable program form help the audience to have viewing inertia. The accumulation of Spring Festival Gala has gradually formed a relatively stable "Spring Festival Gala Mode".
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