How to create a good atmosphere when planning activities?

Be creative and set off the festive atmosphere. Festivals are full of vitality and joy. We should seize people's holiday consumption psychology, entertain and sell, create hot spots, and finally realize holiday marketing. According to different festivals, create different activity themes, attract the most customers to their counters, create a scene atmosphere, and achieve the purpose of holiday sales.

For example, during the Dragon Boat Festival last year, the supermarket shelves were designed in the shape of a dragon boat, on which vacuum zongzi and materials promoting the Dragon Boat Festival could be placed, creating a strong atmosphere of the Dragon Boat Festival at the scene, while giving sachets and carrying out folk performances of the Dragon Boat Festival cultural contest enhanced the lively atmosphere of the festival, inspiring many consumers to take the initiative to participate in activities, conduct cultural marketing, graft the cultural atmosphere of the festival and conduct targeted cultural marketing. Fully excavating and utilizing the cultural connotation of festivals and combining it with our own business philosophy and corporate culture can not only attract many consumers, but also bring good market benefits and establish a good corporate image while giving consumers artistic enjoyment. For example, on Valentine's Day, we launched the activities of "lovers go through three customs" and "Tangyuan represents my heart" in the store, which not only made foreign things serve China, but also increased the cultural extension of our Tangyuan. It also conveys the romance and warmth of Valentine's Day through activities. Moreover, the thoughts that two people are usually ashamed to express can also be expressed, which also enriches the connotation of the festival. Last Mid-Autumn Festival, we successfully interpreted the strong traditional family culture by holding the "Family Fun Cooking Competition", created a good shopping environment in the family reunion, and lost no time to convey our brand connotation to the fullest. Others are like riddles and local folk customs.

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