What are the characteristics and benefits of the exhibition?

Exhibition (ZHNLN Hu): Exhibition is a kind of communication method that comprehensively uses various media, and it is a routine public-private relationship activity that transmits information and recommends images through on-site exhibitions and demonstrations. Features: Regular public-private relations activities that convey information and recommend images through on-site exhibitions, including exhibitions, temple fairs and gatherings. It has developed into a convention and exhibition industry and is developing rapidly at present. The novelty, artistry, comprehensiveness, solar terms, informationization and technology of centralized exhibition. Exhibition has powerful economic functions, including contact and transaction function, integrated marketing function, regulating supply and demand function, technology diffusion function, industrial linkage function and promoting economic integration function. The exhibition with the function of regulating supply and demand can be regarded as an information market, which can exchange information. The product information displayed by enterprises is actually market information and an important resource of market economy.