Traditional Culture Encyclopedia - The 24 Solar Terms - Why is the rural market less lively now than when I was a child? What caused it?
Why is the rural market less lively now than when I was a child? What caused it?
The economic prosperity of any place is only possible because of its popularity (especially among young people). Where people are scarce, the economy will decline and gradually become an "empty city".
After 70 s and 80 s, when I was a child, the rural population was quite large. People have lived on rural land for generations, and they have lived in villages for most of their lives.
At that time, although the countryside was poor and economically backward, it was very popular. Whenever there are fairs and temple fairs, people from all over the country will get together and be very lively.
Since1990s, the rural population, especially the young people, has lost a lot. They yearn for a more modern life in big cities, and they need more urban employment opportunities. Gradually, they bought houses and settled in cities.
There are really too few young people living in the countryside now.
The whole countryside has become aging and hollow, and the vacancy rate of houses in some villages has reached 1/3.
Second, the reasons for the change of living habits.
In the past, the life of rural people was very monotonous, working at sunrise and resting at sunset. Occasionally, catching a big gathering or visiting a temple fair is a big event.
Now with the development of urbanization, the farmers in rural areas have undergone earth-shaking changes.
With the popularity of the Internet and various electronic products, farmers can easily understand the society and know what they want to know without leaving home.
Third, people's spiritual world and the reasons for changes in satisfaction
At that time, the spiritual world of rural people was relatively simple, people had no other entertainment facilities, and children were curious about everything in the market.
In the past, people's desires were relatively easy to satisfy. Maybe a piece of candy and a few biscuits can make children happy all day.
Now with the development of economy and society, people's life pressure is getting bigger and bigger, and people's happiness is not as good as before.
Third, the impact of supermarkets and vegetable and fruit shops on the market.
In the past, people could only buy needed materials through supply and marketing cooperatives or markets. The sale of agricultural products and poultry and livestock can only be traded through the market, and the importance of the market to farmers can be imagined.
With the emergence and vigorous development of rural supermarkets, fruit and vegetable stores and various stores, the importance of the market has gradually weakened.
Great changes have taken place in rural shopping and agricultural products trading.
With the widespread popularity of the Internet and the emergence of new things such as live broadcast and online sales, farmers' supply and marketing channels have become more diversified, which further weakens farmers' dependence on the market.
I'm from Tangxihe, and I'm glad to answer your question.
You ask: Why is the rural market less lively now than when I was a child? What is the reason? I will give you a brief answer to this question from two aspects.
The first question, what is the reason why the rural market is not lively now? This is mainly a human problem. Where there are people, it is lively, and when there are few people, it must be deserted. Rural people go out to work and study, and some children go to cities to study, and their families take care of them, resulting in a large outflow of population. Often there are only a few families left in a homework group, some old and some young, and even some people are locked up. Some homework groups 100 people, only twenty or thirty people stay at home.
The second problem is that the increase of retail and supermarkets and the convenience of online shopping have brought great convenience to people's lives. For example, some people's birthday parties or wedding banquets will send you something by phone if they need it; With regard to the increase of shops, in the past, there were nearly 3,000 people in our two villages and there was only one shop. Now, there are dozens of grocery stores and supermarkets in these two villages, so you can buy anything without going far.
Therefore, for these reasons, rural fairs are not as lively as before.
Why is the rural market not as lively as before? This problem is actually very simple, the main reason is that the circulation channels have been widened, and more shopping methods have replaced the traditional market trade, making the rural market no longer the only channel for rural shopping.
It should be said that the birth of rural fairs is inseparable from rural lifestyles. The rural population is not the urban population. They live in scattered places, some in Sanli wuli village and some in Shili Bali Village. This scattered lifestyle makes it impossible for rural areas to have commercial streets or commercial buildings like cities. But farmers can't always have time to shop, so the five-day trade model in rural areas was born. Nowadays, rural fairs often cross each other. This is 16, that is 27, another is 38, and the other is 49, every 5 rows 10. This staggered party day can meet the shopping needs of the surrounding people.
During the people's commune period, there were no other shopping channels in rural areas except the sales outlets of supply and marketing cooperatives in individual villages, and the sales outlets of supply and marketing cooperatives did not sell fresh products. Therefore, farmers basically rely on the market to shop, which has caused the prosperity of large-scale gatherings in rural areas. Especially in the winter slack season, rural gatherings can be described as a sea of people, and you are crowded and crowded, which is very lively.
However, after the reform and opening up, the circulation channels have become more and more active. First, there are small shops in every village, and then there are rural supermarkets, especially in larger villages, which basically have supermarkets. Compared with traditional stores, supermarkets have more goods, especially fresh products, which have replaced some functions of rural markets to some extent.
In recent years, the rise of online shopping has greatly facilitated rural residents, especially young people, who basically shop online. This convenient way of shopping is often cheaper than the market, and the goods are more abundant, so it has won a place in the rural market and further reduced the prosperity of large-scale gatherings in rural areas.
In addition to these emerging shopping methods replacing rural shopping malls, the convenience of transportation has further weakened the functions of rural shopping malls. Now rural roads have reached every village. With the improvement of living conditions, most farmers have their own cars. Nowadays, rural people are no longer confined to land, and their way of making a living has changed greatly, so there are many opportunities to enter the city, and many daily necessities are mostly purchased from the city, which further reduces the rural population flow.
In short, with the gradual increase of shopping channels and the increasing convenience of transportation, rural areas are no longer isolated, the difference between urban and rural areas is getting smaller and smaller, and shopping methods are gradually merging. Although the traditional countryside will not die out in the short term, its prosperity will certainly be greatly affected.
In rural areas, the "mountain-catching meeting" is also called "big party" in some places. Generally speaking, it is based on the "people's commune government" (hereinafter referred to as; Township government or town government), in our year, "going out of the mountain" will only be every year, including three days.
Usually the markets around the village only buy and sell local ones; Fruits and vegetables, fresh sea market, general farm tools, blacksmith's stove, raw and cooked meat, cloth shoes and hats and so on. Only nearby neighbors and villagers trade.
The "mountain meeting" is different. Three days before the "mountain meeting"; There will be township businessmen from all directions, or businessmen from different counties, who will come to seize the site in advance and place goods for customers.
In the "mountain meeting", other things that cannot be bought or sold in the ordinary market; All kinds of agricultural materials, poultry and livestock, vegetable seedlings, live seafood, furniture purlins, whole grains, pots and pans, new fabrics, shoes, socks, hats, gold and silver jewelry, exotic flowers and herbs, and so on, can do anything. What I like best, of course, are all kinds of "cultural performances".
When I was a child, I was most looking forward to going to "Shanchong". That kind of excitement, crossing the mountain will be as lively as the New Year. In the village near the mountain meeting, there will be a grand banquet and delicious food on this day. Be polite outside the door and smile in response to the early arrival of relatives and friends!
Adults; Laugh and talk humorously about the past, whether someone wants to buy a "plow rake" or "build a house with a wall". Whose children are going to get married again, get married and have children. Children; After a while, I became familiar with it, and I began to play crazy. After a while, I cried too much and cried. ...
It will take a long time for the "Mountain Rush" to come down. On the street of the market; People come and go, crowded. The shouts and bargaining screams of various vendors were deafening. Adults hold the child's small hand tightly, for fear of squeezing the child out of sight as soon as they let go.
Children, of course, like singing big plays and circus performances best; Motorcycles "fly over the eaves", magic shows of different costumes, complicated "artistic top bowls", and so on.
Others wear heavy makeup, show their bellies, swing wildly in front of the stage, and twist their hips to attract guests sexily.
My father tugged at my arm and even hugged and said; The child can't watch, it will be poisoned! I asked strangely; Look at this. It's poisonous. Why are so many people watching? You don't understand this. Of course, it depends on who is poisoned.
In a blink of an eye, I have lived and worked in this city for many years. Whenever the "mountain chasing meeting" is coming, relatives in my hometown will call, but they are basically busy with work and can't do it.
Last year 1 1 month, I finally gave up all my busyness and drove back to my hometown to catch the mountain meeting. Afraid of traffic jams, I came to the market at eight o'clock in the morning.
The busy and crowded people in the past have disappeared. The mountains in Nuoda will shrink a lot. Young people and children almost disappeared from the crowd rushing to the big gathering. The scattered market has become the world of middle-aged and elderly people. The goods traded in the market are no different from ordinary markets in the past.
There were only seven or eight of us at lunch. Relatives and friends, some work and live in the city, some work outside, and most children study and go to school in the city. Sister said; There are fewer people going to the market now. There are specialized markets for buying furniture and buying and selling agricultural machinery, and large supermarkets for buying daily necessities and clothes.
Originally free-range; Cattle, sheep, pigs, chickens, ducks and rabbits have all started to be farmed on a large scale. Originally, I also raised donkeys to pull carts to grind, which would make even the shadow of donkeys invisible. Nowadays, it is difficult for relatives and friends to get together when they are "rushing to the mountain" ...
Yes, in line with the development trend of social reform and opening up, there are bound to be many traditional products in rural areas, which will be replaced by the advanced lifestyle of modern society and the Internet. Unforgettable markets may gradually disappear into people's memory.
Money to chase, no money to run. In other words, in rural areas, some farmers are too busy to take time to go to the streets to go to the fair. Even when they go to the market, they are in a hurry, and they will return as soon as they buy what they need. Some people just want to play and don't need much money in their pockets, but they like to go shopping every day. Even if they are afraid of returning empty-handed, they don't care if they are tired or their legs don't hurt.
I remember that in my hometown, although I was in the mountainous area, I rushed to the market every seven days, that is, on Sunday, and rarely went out in my spare time. Because farm work is busy, only the day of market is the most anticipated day.
Whenever we are short of money, we will sell our agricultural products and poultry in the street in exchange for a few dollars to buy the daily necessities and production tools we need. We can also eat bowls of our favorite dishes, drink a little wine and go home slowly at the food stall. In short, give yourself a holiday in time and do whatever you want. Nobody cares about you.
It's very different now. Farmers from different villages gathered in the street. However, the streets are not as busy and crowded as before. Where did these farmers go after the rush? In fact, as long as you pay attention to observation, it is easy to find their hiding place. Mahjong halls, teahouses and other places, you will find their traces.
As long as there is an emergency, they would rather give up farm work in the fields, hide from their families, go to mahjong parlors or teahouses and have a good time, then go to pubs to order some dishes and drink a little wine until dark.
Indeed, the rural market is much colder now. Only during the Spring Festival will the market be crowded with people. Many people think that there are more people setting up stalls in rural markets than farmers buying things. Why?
1, busy at work
In the past, rural people were willing to visit the market even if they didn't buy anything. In the eyes of rural people, the market is very lively and everything is sold. When you stroll around, you can see a lot of interesting things, talk about familiar young people, and feel at ease.
Nowadays, there are not so many idle people in the countryside. Many people are working and have no time to go to the market. After all, the market is catching up with the morning. After noon, there were not many people and the vendors were closed. Even those old people have their own things to do, such as making handicrafts.
2. Changes in shopping forms
In the past, rural people used to get what they needed in the market, but today it is different. People can choose more shopping methods. For example, you can buy it directly on the e-commerce platform or on the live broadcast platform. In this way, farmers don't need to go to the market, and the market is not too hot.
Of course, the current rural market, even if it is not in line with the market, can also buy what they need. Every day after work, rural people will buy things in the market and leave. After all, there are stalls with good positions in the market all the year round, which are not in line with the market.
Steamed bread, vegetables and bean products that rural people need can be easily bought. Of course, you can also go shopping in the supermarket. There are not many rural supermarkets now. They are open all year round and have everything. The shopping environment is cleaner and there are many pastimes.
In today's market, most women and old people who send their children to school go to the fair, and young people go out to work, so the rural market is not as lively and noisy as it was when I was a child. What do you think of this?
1. When I was a child, I was busy watching something, looking forward to the Chinese New Year, waiting to start shooting, and even going to the market was lively, because I had never seen any scenes and experienced any world when I was a child, and I felt that going to the market was particularly lively.
Both the material world and the spiritual world are scarce. It's good to see everything, mainly because I don't like anything at home, so everything is fresh.
With the development of society, the supply of goods provides us with more possibilities. We have shopping malls, supermarkets, specialty stores and online shopping platforms, which can be delivered to your door and even customized. All these have enriched our material world, so we are not so looking forward to going to the Expo.
The reason is that times are different now. Young people in rural areas have gone out to work, leaving only old people and children in every household. Most of the old people in the family have to take care of their grandchildren, and most of them don't plow the fields. Even if there are few kinds, the elderly in rural areas live in a family, raising chickens and drinking soup by themselves. In rural areas, some people sell soup and pigs, so their sons and daughters use pork every two or three days. Vegetables are usually grown by yourself, so there is no need to harvest them for nothing. Therefore, people used to farm at home and needed to go to the market to sell seeds, fertilizers and many other things. This is why there are so many people and streets.
The most important thing is the outflow of population, and the rural population is decreasing. Nowadays, most of the rural areas are left-behind children and the elderly, and the resident population is less than half of the previous one, so there are naturally fewer people going to the market.
I still remember when I was a child, I liked to go to the market. Even if I have no money to buy food, I like to see what's new in the street and squeeze into the crowd. At that time, my grandmother's house was a natural village, and there was a market every three days. People who sell clothes, agricultural products and snacks on the street have thousands to ten thousand people every time they go to the market. There is also a "Farm Tools Festival" here every year. Every holiday, things that sell farm tools, furniture and rural supplies will come over, and the scale is five or six times that of usual. A small street is crowded for two or three hundred meters.
However, when I went back the year before last, I went to my grandmother's house and there was no party at all. There are some shops in the street, so people usually buy things directly. They don't send them to me every three days, so I can't see the crowded scene in the market in the past. I think the main reasons for the current hurry are as follows:
According to the data released by the National Bureau of Statistics on June 65438+ 10/7 this year, in 20 19 years, the urban resident population was 848.43 million, the rural resident population was 5516200, and the urban population accounted for 60.60% of the total population (urbanization rate). Some experts predict that the urbanization rate of China will reach more than 70% in 2030.
With the continuous development of economy, there are more employment opportunities in cities and it is easier to make money. Moreover, the city's infrastructure is more perfect, education and medical resources are richer, and transportation and all aspects are more convenient. Those who have the conditions to settle in the city will choose to settle in the city. People who can't settle down also need to work hard in the city to earn money.
I remember when I was a child, about 97 years ago, the factory in Guangdong just started. Several little girls in our village have gone out to work, and working in the city for one year earns more money than farming for two or three years. There was a frying pan in the village immediately, and many people went to Guangdong to work the next day. After that, more and more people went to cities to survive.
Therefore, with the continuous reduction of rural labor force, fewer people will go to the fair, and of course it will not be as lively as before.
This is mainly reflected in two aspects: First, the means of shopping are more abundant. With the rise and development of online shopping, it has been extended to rural areas in recent years. Rural areas not only have the internet, but also express delivery, which solves the "last mile" problem of online shopping. More and more people fall in love with online shopping and can buy goods thousands of miles away without leaving home.
On the other hand, with the continuous development of economy. There are more and more things that can be bought in the countryside. Unlike the shortage of materials in previous years, there is often a phenomenon of exchanging things for things. Some things will not be sold until the day of the market. So you don't have to wait until the market day to go out to buy goods.
In the past, there were no access roads in many places, and most areas were on foot. If you have something to sell or buy at home, you have to wait until five or six o'clock on the day of the market to catch up with the crowded time. But living in a remote place, everyone can't come out every day. After all, there is still farm work to do. So we made an appointment to come out together, buy what we want and sell what we want.
Traffic conditions are much more convenient now. Not only do roads connect every village, but I recently came home and found that every household in the countryside now has a car, making it more convenient to go out. You can leave if you want, and you don't need to wait until the market day.
In the past, many people went to the market not to buy things or sell things, but to have a look, which was the rural version of shopping. For example, my mother always likes to go to the market, but she often comes back without buying anything. At that time, there were few ways of entertainment in the countryside, and every day was farming. The only entertainment is watching TV, and only one channel. Going to the market is also a kind of rest and entertainment. In addition, people in the past had little knowledge and always liked to join in the fun. When they saw a crowded place, they crowded in, so many people were watching the market.
Nowadays, there are many ways of entertainment in rural areas, such as watching TV, playing computer and playing mobile phone at home. In the past, children cried to go to the market with adults, but now you let them go, and they may not go.
In short, it is a good phenomenon that fewer and fewer people go to the market in rural areas, which is the embodiment of economic development and ideological progress. Maybe some things in our memory have disappeared, but certainly no one wants to go back to that poor past. What do you want to say about the phenomenon of rural fairs? Please tell me in the comments section.
I think there are several reasons for this problem: first, there are more and more migrant workers in rural areas, and there are fewer people left behind in rural areas. Second, the pace of urbanization is accelerating, and more and more rural people choose to live in cities, which also leads to the continuous decline of rural population. Third, in order to maximize the benefits, small business hawkers have flocked to densely populated cities, which is also a major reason why the rural market is deserted. Mainly because the rural population flows to cities, resulting in the decrease of rural population, so the phenomenon in the above problems will appear.
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