Shanxi Fenjiu solar terms

What are "Earth Stomach" and "Project 15 10"?

Earth stomach

The "stomach of the earth" refers to the "Loess Plateau", which is the plateau with the largest loess coverage area in the world, also known as the "Wujin Plateau". Located in China, a "gourmet country", it looks like a human stomach and is affectionately called "the stomach of the earth" by geologists. Scholars believe that "the best stomach and food of human beings are in the East, but the most charming fragrance of human beings is buried in the soil layer of the Loess Plateau, and' yellow civilization' will eventually uncover the food memory in human bones".

15 10 projects are one by one.

"15 10 Project" is the "Quality Construction and Communication Strategic Project" launched by Fenjiu, the first of the "four famous wines" in China.

"One" means "One Axis"-the Axis of China Healthy Liquor.

"Five" refers to "five-dimensional character"-heaven, earth, beginning, height and coolness. Tiandu solar terms, local ecology, first fragrance, high quality and refreshing.

"One" means "clear to the end"-Fenjiu is the ancestral home of Fen-flavor liquor, which is known as the "mother aroma" of China liquor, and its greatest style feature is "clear words as the head, clear to the end".

"Ten" refers to the "Ten Secrets"-the ten secrets handed down from generation to generation by several generations of Fenjiu winemakers, that is, "people should be refined, water should be sweet, music should be harmonious, beams should be solid, utensils should be clean, tanks should be wet, fires should be slow, materials should be accurate, work should be meticulous, and management should be strict".

Fenjiu "15 10 project" means "from beginning to end, exactly, clearly, 15 10" to tell consumers "what's good about Fenjiu".

The last wonderful cartoon-the master of liquor cartoon touches the essence, and Luzhou-flavor liquor rides the dust.