Traditional Culture Encyclopedia - The 24 Solar Terms - Spring Pop Posters —— What are hand-painted pop posters?

Spring Pop Posters —— What are hand-painted pop posters?

Hand-painted POP New Year posters should be prepared with some markers, both thick and thin. If you don't have a marker, you can use a marker, but the color of the marker is easy to lose.

Second, then write a few words related to the New Year on white paper with a marker. Pay attention to a little playful when writing, which can be round or square.

Third, then draw a border on the written words with a fine marker, so that your written words look more neat, and of course, you can leave the border blank.

Fourth, then draw some lovely dolls in other blank places, and then paint them with other colors to make them more vivid.

Fifth, it will be finished after the oil of the marker dries, and then you can hang your finished POP New Year poster on the wall!

What is the summary of hand-painted POP posters and POP advertisements?

The production of pop advertisement: it is relatively simple, and the visual impact after production is great, which has achieved the expected purpose of the merchants. Therefore, most pop advertisements are made of water-based markers or oily markers and special papers of various colors.

There are many ways and methods to make POP advertisements, and there are countless kinds of materials, but hand-drawn POP is the most flexible, economical and friendly. The basic principles of making hand-painted POP are: easy to attract attention; Easy to read; You can know the focus of your appeal at a glance; Have aesthetic feeling; Have personality; Have a sense of unity and cooperation; Effective.

The writing method of hand-painted POP. POP must first have the following three basic points: ● Eye-catching. ● Concise. ● Easy to understand.

First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Shops will display goods of different sizes and colors. In this colorful environment, if all POPs are made of white paper, it will certainly not attract customers' special attention. Please try to make POP with different colors of paper, and you will get different effects.

Customers have different feelings about different colors, yellow gives customers a feeling of cheap price, and light pink and orange have good effects. Most customers prefer warm colors to cool colors.

In addition, the area of POP will also change according to the size of goods and the content of writing. Large POPs should be used for special goods placed in piles, while for small goods placed on shelves, attention should be paid to the size of paper when making POPs, and it is best not to block all goods. POPs of different sizes should be prepared.

The second point is simplicity. Fashion can't be infinitely magnified. At this point, how to accurately express all the contents you want to publicize is a problem. Although the more detailed the information conveyed to customers, the better. However, if a lot of content on POP is written in fine print and customers can't read it clearly, they won't read it at all. To this end, we should try to sum up the characteristics of goods into three items, at most three. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods.

The pen for writing POP should be controlled within three colors. If there are too many colors in the font, customers will be dazzled and difficult to see.

The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.

POP advertising is a new commercial advertising form developed on the basis of general advertising form. Compared with ordinary advertisements, its characteristics are mainly reflected in the way, place and time of advertisement display. This can be seen from the concept of POP advertising.

What is the standard size of POP poster? There is no standard size for popular posters.

Generally speaking, using POP posters to promote sales should improve the applicability of POP advertisements from the production aspect.

When designing and making POP advertisements, manufacturers must go deep into retail stores to solicit their requirements for POP advertisements, and try to make mP advertisements suitable for retail stores from the standpoint of retail stores.

For example, you can make several POP advertisements with different sizes and styles to match the retail stores with different characteristics and spaces.

Extended data

The six principles of poster making advocated by Pop poster designers are:

(1) Simplicity: Images and colors must be simple and clear (that is, concise).

(2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.

(3) Balance: The whole picture should have a sense of boldness and balance.

(4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.

(5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.

(6) Skills: Poster design requires a high level of performance skills, whether painting or printing, technical performance can not be ignored.