What is double 1 1 double eleven, Valentine's Day?

Double Eleven is not Valentine's Day, it is a shopping carnival, and it is Singles' Day.

1, Shopping Carnival:

Double Eleven Shopping Carnival refers to the annual online promotion day of111,which originated from the online promotion activities held in Taobao Mall in 2009. At that time, the number of participating businesses and promotion efforts were limited, but the turnover far exceeded expectations.

So165438+1October 1 1 became the fixed date for Tmall to hold large-scale promotion activities. Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.

2. Singles Day:

Singles Day is a popular entertainment festival for young people, and it is something to be proud of to celebrate that they are still single. 1 65438+1October 1 1, Singles' Day, originated from this date with four Arabic numerals "1",which are shaped like four smooth sticks.

Singles' Day means singles in Chinese, so Singles' Day is an alternative festival for singles, which is designated as Singles' Day. Singles' Day was born on campus, spread through the media such as the Internet, and gradually formed Singles' Day culture.

Extended data:

The chaos of the "Double Eleven Shopping Carnival" can be seen from the advertising wars of merchants. An e-commerce website put a group of advertisements with the theme of "face-beating" in many media, including "express delivery for half a month", "50% off for fake goods" and "bad reviews of human flesh".

Pointing at competitors' inflated prices, slow delivery, selling fakes on the platform, playing gimmicks in promotion, and making single data. In fact, these problems have almost become common problems in the field of e-commerce.

It is worth noting that with the increasingly fierce competition among major e-commerce, the "Double Eleven" front has been around for a month, although this is a spontaneous market behavior of merchants.

However, disorderly competition has brought multiple negative consequences: on the one hand, people's impulsive consumption is further stimulated and amplified, on the other hand, consumers' trust in e-commerce websites is overdrawn, and the express delivery industry is overwhelmed, over-packaged, and environmentally wasteful.

Baidu Encyclopedia-Double Eleven

Baidu Encyclopedia-Singles Day