Time and Activities of 2023 Shanghai Yuyuan Lantern Festival

According to the latest news, in 2023, "Yu Garden welcomes the New Year" will officially open on February 26, 2022 and close on February 26, 2023. So what are the main activities of Shanghai Yuyuan Garden to welcome the New Year? Let's take a look at the specific activities.

In 2023, "Welcome the New Year in Yuyuan Garden" began: 65438+February 26th, 2022.

End time: February 2023 15

Venue: Yuyuan Shopping Mall

Activity: Look at the mountain and sea lanterns to show cultural self-confidence.

In 2023, "Welcome the New Year in Yuyuan Garden" will adhere to the innovative expression of traditional culture-take the auspicious meaning of "Ding Yu Kyushu" in The Classic of Mountains and Seas, combine multiple scientific and technological means and rich experience activities, and strive to create an oriental aesthetic wonderland full of beasts, exotic flowers and herbs.

As the most legendary ancient book in China's traditional culture, Shan Hai Jing contains the magnificent imagination of the Chinese nation, embodies the philosophical spirit of "keeping order" in China's primitive myth era, and is of great significance to shaping the cultural character of the Chinese nation.

At that time, with the innovation and blessing of multimedia lighting art, the universe of Shan Hai Jing in the book will leap in Yuyuan Mall, and a fantastic ancient myth scroll "Shan Hai Jing Yu Ji" will slowly unfold in the exhibition hall. The nine chapters are splendid, and in the thick flavor of the year, visitors will deeply feel the great beauty of China's traditional culture.

Immerse yourself in the park, innovate and interact.

In addition to presenting a step-by-step Lantern Festival, 2023 "Scenery of Mountains and Seas, Celebrating the New Year in Yuyuan Garden" will also launch an interactive festival theme activity with China traditional cultural characteristics through the overall packaging of content forms, so as to create an immersive garden experience for tourists.

The lighting ceremony every night will restore the grand occasion of lighting the ancient Lantern Festival. When guests touch the glowing mirror, thousands of lights will light up and gather into a bright sea of lights, and the wonders of mountains and seas will suddenly appear in front of them.

With the lights on, the experience activities covering the whole region will also be staged simultaneously. Tradition and trend, folklore and fashion will jointly interpret Jiangnan charm and oriental aesthetics.

The light group of "Wuxi Band" is located in the Golden Square, based on the folk proverb "Wuxi Ruishou". It not only has exquisite lighting technology, but also is an interactive device, which will play the joy of the New Year for citizens and tourists. Citizen tourists can also participate in singing and sending blessings through the gold toad coin exchange machine next to the stage.

During the Spring Festival and Lantern Festival, solve riddles on the lanterns is China people's favorite traditional cultural and recreational activity. In 2023, "Welcome the New Year in Yuyuan Garden" will set up a number of riddle interactive areas, and customize riddles according to regional themes. The fun of "enjoying flowers and lanterns and solving puzzles on lanterns" will run through the whole Lantern Festival.

In the era of meta-universe, online interaction forms will also break through innovation. This year, Yuyuan Garden will use ar technology combined with real scenes to create another online mountain and sea lantern festival. Citizens and tourists can scan the code to summon auspicious beasts, experience "mountain and sea anecdotes" in the cloud, and participate in online activities such as answering riddles on lanterns, sending blessings, and flying lanterns to win interactive rewards.

IP works together to build a cultural platform.

In 2023, "Welcome the New Year in Yuyuan Garden" will reproduce the folk tradition of blessing "Tianguan Aoshan Lantern" at Shanghai Shangyuan Lantern Festival, which has been away for many years, and reproduce the "Tianguan Aoshan Lantern" in Song Dynasty, which means good luck and good luck in the New Year.

In Yuyuan Old Street, which has been built into a "curious spare" cultural block, Yuyuan Mall and Shanghai Museum jointly presented a vivid case of making Wenbo come alive-cultural relics with koi fish elements were revived by artists in the form of creative koi fish fish lanterns.

24 solar terms Lantern Array on Ninghui Road was jointly created by Yuyuan Garden, Dong Jia craftsmen and Shanghai universities.

Guo Chao Wen Chuang upgrade consumption experience

Yuyuan Mall will make full use of the co-branded contents of God beast design, artists and museums, empower all industries to customize the theme products of "Mountain and Sea Wonders", form the advantages of product clusters, and create a commemorative gift box of "Mountain and Sea Wonders of the 2023 Yuyuan Lantern Festival" with high-quality products from all industries.

In Yuyuan Mall, many time-honored brands will also design and launch derivative cultural and creative products related to The Classic of Mountains and Seas and the theme of the Zodiac Rabbit by combining their own characteristics and integrating intangible skills.