Why do clothing stores always like to sell clothes for next season?

Clothing is an industry integrating R&D, manufacturing and sales, and has its own operating cycle. Therefore, every season's new models should be delivered in advance, so as to reserve time for commodity production and logistics in the middle and late stages. When the performance of one season is the most obvious, in fact, in terms of climate and solar terms, it is not far from the next season. In this way, the general clothing company has no time to produce and distribute, so this time is the time to clear the goods.