What kind of start does ABC rule bring to sales?

ABC rule is the "golden rule" in the field of marketing, also known as the law of leverage. A (Advisor), the consultant and support system, is the power you can borrow in marketing, such as leaders, authorities, celebrities, old customers, media tools, etc. B (bridge), bridge, is yourself; C (customer), potential customer or recommended object.

In the process of marketing, it is not only possible to succeed by one's own efforts, but the "ABC rule" is to achieve the purpose of sales or recommendation by integrating a series of effective resources and exerting the greatest energy.

Two key points for the successful application of ABC rules are:

Know yourself and yourself. Before meeting, both sides should guess the authority of A in front of C, enhance its credibility, let A fully understand C's situation and personality, and make A's help work targeted;

Pay attention to details. At the sales meeting site, B must coordinate the time and place to avoid the situation that A and B wait for C together; In the seating arrangement, C is best to sit in the position facing the wall to reduce external interference, and B can sit in the place facing the passage or gate to keep an eye on the external situation at any time; B Prepare relevant auxiliary tools in advance, and you can use auxiliary sales tools to create more authoritative and standardized scenes and more convincing proofs.

Listen to the authority and do the standard thing. Praise the company and the people, things and things you can borrow. It's effortless to borrow, so why not?